Bvlgari names Dua Lipa as global brand ambassador

Dua Lipa is a recipient of multiple Grammy and BRIT Awards

e4m by e4m Staff
Published: Feb 19, 2026 3:47 PM  | 1 min read
Bvlgari x Dua Lipa
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Bvlgari has announced Dua Lipa as its new global brand ambassador. She has built a remarkable global career defined by artistic freedom, authenticity and a strong commitment to creative integrity.

With multiple Grammy and BRIT Awards to her name and billions of streams worldwide, she has established herself as a powerful and enduring voice in contemporary culture.

“Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace the ir inner strength. We are proud to welcome her as our Global Brand Ambassador and to begin this exciting new chapter together.” says Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO as of July 1, 2026.

“It is incredibly special to work alongside an iconic brand like Bvlgari, and I'm thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a re al moment.” – comments Dua Lipa.

Published On: Feb 19, 2026 3:47 PM