celebrities

Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules
Tanzila Shaikh Aug 23, 2023 9:23 AM

Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country
Kanchan Srivastava Jul 25, 2022 8:21 AM

ASCI has constituted a panel of experts that will review ad scripts & advise endorsers if the claims being made by brands are misleading or not
Kanchan Srivastava Mar 9, 2022 12:39 PM

Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
Mansi Sharma Nov 20, 2021 8:27 AM

Education sector needs to address the white space and have women promoting their brands, opines the industry
Mansi Sharma Jul 29, 2021 8:52 AM

It was an exception for male film stars to endorse a brand between 50s and 80s
Mansi Sharma Jul 9, 2021 8:22 AM

The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate the festival
e4m Desk Jan 18, 2021 12:19 PM

2020 will witness 6 new and relevant categories for kids to vote for their favorite entertainers during the lockdown
e4m Desk Dec 31, 2020 10:55 AM

In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing and their plans to overcome the challenges
Ruhail Amin Dec 21, 2020 9:12 AM

As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12
Sonam Saini Sep 28, 2020 9:33 AM