celebrities
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Guest Column: M. Gautham Machaiah, a senior media professional, shares how political leaders are no longer judged only by speeches or policies, they are carefully packaged as visual brands
M. Gautham Machaiah May 19, 2026 3:44 PM
Cannes 2026 reflects a shift in brand strategy, with creators playing a central role in shaping how campaigns are seen, experienced and interpreted by audiences
Shalinee Mishra May 15, 2026 9:20 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how some celebrities evolve beyond acting to embody ideas like hope, strength, change or rebellion
Ganapathy Viswanathan May 6, 2026 8:38 AM
By bringing in a face synonymous with performance and trust, JK Maxx Paints aims to strongly establish the brand in the minds of consumers
e4m Staff Mar 27, 2026 3:19 PM
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers
e4m Staff Mar 26, 2026 4:39 PM
The film offers a glimpse into the couple’s first getaway after their wedding
e4m Staff Mar 25, 2026 3:05 PM
From a small hill town in Himachal Pradesh to four National Awards and a seat in Parliament, Kangana Ranaut has built one of the most singular careers in the history of Indian cinema
e4m Staff Mar 23, 2026 10:58 AM
Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal
Pooja Yadav Mar 23, 2026 9:28 AM
As women's cricket surged in viewership and wins, endorsement money is following, but the categories, the depth, and the fees still tell two very different stories
Aryendra Khan Mar 17, 2026 9:17 AM
Experts tell e4m that social media has heightened curiosity about stars and their families. Here’s a look at how South cinema’s next-gen is choosing unconventional paths before their acting debut
Pooja Yadav Mar 10, 2026 9:30 AM
Myntra Birthday Blast is the platform's flagship fashion, beauty, and lifestyle event, timed for the summer wardrobe season
e4m Staff Feb 27, 2026 2:55 PM
When a celebrity remains aligned with a brand’s values over time, consistent visibility can build familiarity
e4m Staff Feb 16, 2026 9:02 AM
There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather than simply appearing as endorsers
Aryendra Khan Feb 13, 2026 8:46 AM
Oberoi's filing follows similar moves by other Bollywood figures, including R Madhavan, in recent months
Several celebrities have announced social media ‘breaks’ to prioritise their health
Vaishnavi Deshpande Jan 28, 2026 12:17 PM
From Ranbir Kapoor as Ross, Priyanka Chopra as Rachel, Kareena Kapoor as Monica to Aamir Khan as Chandler – a Bollywood twist on 'Friends' mixing the show's humour with filmy flair
Vaishnavi Deshpande Jan 20, 2026 7:16 PM
The trend basically is sharing old photos, often featuring then-popular filters like Snapchat's dog ears or flower crowns, grainy selfies and glimpses of life from ten years prior
Vaishnavi Deshpande Jan 19, 2026 3:26 PM
Recent events around Kartik Aaryan, Tara Sutaria and Akshaye Khanna highlight the workings of an informal, largely unregulated influencer-driven publicity ecosystem
Shalinee Mishra Jan 9, 2026 8:53 AM
The 15th edition of Malabar Gold & Diamonds flagship ‘Brides of India’ campaign is directed by Abhishek Varman
e4m Staff Nov 25, 2025 5:08 PM
Actress Saloni Daini says brand collaborations have reshaped how actors engage audiences and approach creative work
Shalinee Mishra Nov 13, 2025 9:23 AM
AdDissect breaks down standout ads—unpacking creativity, culture and craft. The first edition kicks off with Ching’s Desi Chinese’s campaign featuring Ranveer Singh and other celebrities
Soumya Gawri Oct 24, 2025 8:33 AM
In a world where AI can mimic anyone, the ad industry must balance innovation with integrity – redefining what’s fair, ethical, and original in brand storytelling
Soumya Gawri Oct 17, 2025 9:11 AM
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media mix
Simran Sabherwal Sep 1, 2025 12:33 PM
Ranbir Kapoor, Kusha Kapila and many others have launched their own business
Anuja Jain Jul 23, 2025 9:07 AM
The brief reappearance of these accounts was not a policy reversal but the result of a technical glitch
From Allu Arjun to Nayanthara, celebrities from South India are on the rise on Instagram, attracting engagement from fans and collaboration deals from brands
Jagruti Verma Mar 13, 2025 9:25 AM
Brands are set to amp up their influencer budgets thanks to the increasing trust Gen Zs repose in popular content creators than celebrities
Shalinee Mishra Dec 24, 2024 9:18 AM
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
Soumya Gawri Nov 26, 2024 9:03 AM
Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules
Tanzila Shaikh Aug 23, 2023 9:23 AM
Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country
Kanchan Srivastava Jul 25, 2022 8:21 AM
Panelists discussed 'How celebrities are brand custodians' at IPRCCCA 2021
exchange4media Staff Apr 12, 2022 8:58 AM
We bring to you a comprehensive list of the month’s most trending topics and moments as compiled by Starcom
exchange4media Staff Mar 12, 2022 9:39 AM
ASCI has constituted a panel of experts that will review ad scripts & advise endorsers if the claims being made by brands are misleading or not
Kanchan Srivastava Mar 9, 2022 12:39 PM
Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
Mansi Sharma Nov 20, 2021 8:27 AM
Education sector needs to address the white space and have women promoting their brands, opines the industry
Mansi Sharma Jul 29, 2021 8:52 AM
It was an exception for male film stars to endorse a brand between 50s and 80s
Mansi Sharma Jul 9, 2021 8:22 AM
The celebrity engagement platform has onboarded actors like Hrithik Roshan, Kareena Kapoor, Ranveer Singh and Tiger Shroff for personalised video calls with their fans
exchange4media Staff May 24, 2021 5:11 PM
The online family travel game show will be hosted by celebrity artists Rohit and Manasi Roy
exchange4media Staff Jan 29, 2021 3:56 PM
#2021ReadyWithCNBCTV saw experts from across the fields of finance, film-making & entertainment, food, sustainable living, literature and entrepreneurship
exchange4media Staff Jan 22, 2021 5:22 PM
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate the festival
exchange4media Staff Jan 18, 2021 12:19 PM
2020 will witness 6 new and relevant categories for kids to vote for their favorite entertainers during the lockdown
exchange4media Staff Dec 31, 2020 10:55 AM
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing and their plans to overcome the challenges
Ruhail Amin Dec 21, 2020 9:12 AM
The world’s first-ever music league will have six teams, by Shraddha Kapoor, Riteish Deshmukh, Govinda, Rajkummar Rao, Bobby Deol & Suresh Raina, representing different regions
exchange4media Staff Dec 18, 2020 2:12 PM
As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12
Sonam Saini Sep 28, 2020 9:33 AM
'Nasha Photo Studio' features prominent Bollywood celebrities in conversation with Radio Nasha RJs as they talk about their old photographs and revisit the memories around them
exchange4media Staff May 29, 2020 3:27 PM