Hakuhodo’s PMG Asia names Prashant Kaul to Chief Operating Officer

PMG Asia, a wholly owned subsidiary of Hakuhodo Inc., has elevated Prashant Kaul to the role of Chief Operating Officer (COO).

In his new role, Kaul will focus on strengthening operational excellence and improving customer outcomes, while reimagining operations as a key driver of competitive advantage. He will also lead PMG Asia’s efforts to strengthen its position as an integrated brand experience partner across South Asia and ASEAN.

Kaul brings more than two decades of experience across advertising, integrated marketing communications and regional business leadership.

He joined PMG Singapore in 2003 as Business Development Manager, after working with McCann Erickson India and J. Walter Thompson Singapore. His leadership has been central to PMG India’s evolution from a one-person operation in 2006 into one of the company’s largest markets, with a team of more than 250 professionals in 2026 and expansion across Bengaluru and Mumbai.

As Managing Director, India from 2016, and later Managing Director – South Asia from 2021, Kaul led PMG India’s growth and capability expansion into 360-degree integrated marketing communications offerings. The agency has built a portfolio spanning renowned brands across sectors alongside earning multiple industry recognitions.

Kong Man Haw, CEO, PMG Asia said, "From establishing India as one of PMG's largest markets to driving growth across South Asia and ASEAN markets, from building a strong portfolio of blue-chip clients to winning multiple industry accolades, Prashant has been a key driving force behind the company's regional success. His leadership has not only delivered strong business results but also fostered a vibrant organisational culture, shaping teams that are as energised as they are effective. Now stepping into the role of Chief Operating Officer, Prashant is set to bring that same momentum and impact to PMG's operations and cross-market collaborations."

Prashant Kaul, COO, PMG Asia said, “Having had the opportunity to build PMG’s India business and work with teams across the region, I am excited to take on this new responsibility. I look forward to working closely with our leaders and teams across markets to strengthen our integrated capabilities, drive operational excellence and create greater impact for our clients and partners.”