dua-lipa
Marketers say cultural spaces like music festivals allow brands to connect with younger audiences with live entertainment offering a high level of immersion and undivided attention
Sunidhi Vijay Nov 18, 2025 8:46 AM
The organized live events segment stood at Rs 142 billion in 2024, riding on the surge of ticketed concerts, sports events, B2B gatherings, government events, and weddings
Social media virality is no longer a secondary perk but a primary goal for concert tie-ups, where every note, gesture, and apology is a ticket to going viral
Soumya Gawri Jan 25, 2025 9:15 AM
Telcos are exploring if plans can include priority access to 5G, higher upload speeds, or private network slices during large-scale events
e4m Staff Dec 26, 2024 2:11 PM
Roshan Abbas, Founder of Kommune, delves into strategies to grow and innovate within India’s rapidly evolving live music industry
Roshan Abbas Dec 23, 2024 4:34 PM
Dua Lipa singing Woh Ladki Jo number from SRK’s Baadshah was an unexpected twist that thrilled the audience and demonstrated how blending global and local cultural elements can create viral moments
Soumya Gawri Dec 2, 2024 9:27 AM
Users will now be able to access Music TV Channels and Music Video Playlists on a new tab on the homepage
exchange4media Staff Jun 7, 2021 7:38 PM