India’s Live Music Industry: A Rs 3000-crore opportunity waiting to be built

Roshan Abbas, Founder of Kommune, delves into strategies to grow and innovate within India’s rapidly evolving live music industry

e4m by Roshan Abbas
Published: Dec 23, 2024 4:34 PM  | 2 min read
Roshan abbas
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The live music scene in India is exploding. In just three months, concerts featuring artists like Dua Lipa, Diljit Dosanjh, Karan Aujla, AP Dhilllon and Bryan Adams have generated an estimated ₹609 crores (₹6.09 billion). Yes, you read that right—₹609 crores in just 90 days. (This is a personal calculation)

Now think about this: If the market can deliver this kind of revenue in a quarter, it’s not far-fetched to expect at least ₹ 3000 crores in a year. And that’s just from ticket sales. Factor in sponsorships, food, and merchandise, and we’re staring at a much larger number.

This is a booming industry, but here’s where it gets exciting: there’s still so much room to grow.

 

The Opportunity: Build for the Future

The demand is undeniable. Tickets are selling out faster than most organizers can handle. Coldplay’s concerts in Mumbai? Gone in minutes. Diljit’s shows? Packed in every city. But the infrastructure to support this growth is lagging behind.

Instead of focusing on the shortcomings, let’s look at the opportunities:

  1. Invest in Purpose-Built Venues:

Right now, concerts happen in stadiums, grounds, or exhibition centers—spaces not designed for music events. This is where the opportunity lies.

  • Standalone Venues: Bangalore is setting an example with Phase One’s upcoming concert venue.
  • Future Cities: Imagine 5–6 purpose-built concert venues across key cities like Delhi, Mumbai, Hyderabad, Chennai, and Kolkata. These spaces could double as cultural hubs for conferences, festivals, and more.
  1. Tap into Manpower Training:

The live entertainment industry is creating thousands of jobs—but are we training these people? From crowd management to hospitality, this is an opportunity to professionalize and scale event staffing. India can become a leader in concert workforce training, creating skilled professionals for a global stage.

  1. Expand Equipment Supply:

With only 2–3 major suppliers in the country, there’s a huge gap in the market for sound systems, lighting rigs, and stage setups. Investments here can yield significant returns as demand continues to skyrocket.

(As shared by Roshan Abbas on his LinkedIn post)

Published On: Dec 23, 2024 4:34 PM