Telcos to explore premium plans as data woes plague live events

Telcos are exploring if plans can include priority access to 5G, higher upload speeds, or private network slices during large-scale events

by e4m Staff
Published: Dec 26, 2024 2:11 PM | 1 min read

Recent concerts by artists like Diljit Dosanjh, Dua Lipa, Coldplay, and Maroon 5 have exposed a pressing challenge for telecom providers: a surge in data demand, especially uploads.

Fans and influencers rely on high-speed networks to share live updates, stream performances, and upload videos, often overwhelming networks and causing connectivity issues.

At these events, upload traffic frequently surpasses downloads, with attendees posting real-time updates and influencers live-streaming to their audiences. However, congested networks often leave users frustrated.

At a recent Diljit Dosanjh concert, fans struggled with basic connectivity for tasks like uploading Instagram stories or coordinating with friends, while influencers found their work disrupted due to inconsistent speeds.

To address this, telecom operators are exploring specialised tariffs for heavy data users. These plans could include priority access to 5G, higher upload speeds, or private network slices during large-scale events. Globally, solutions like Singapore’s $7 express pass for high-speed 5G during Taylor Swift’s Eras Tour have shown promise, ensuring seamless connectivity for concertgoers.

India, known for affordable data rates, is now poised for premium offerings. With an increasing number of domestic and international events, specialised data plans can cater to user needs while creating new revenue streams for telcos.