coldplay
The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste test
Vaishnavi Deshpande Jan 30, 2026 6:35 PM
The Coldplay kiss cam mishap became a global stage for meme marketing and brands wasted no time jumping in with punchlines
e4m Staff Jul 21, 2025 5:59 PM
The organized live events segment stood at Rs 142 billion in 2024, riding on the surge of ticketed concerts, sports events, B2B gatherings, government events, and weddings
As per Kantar’s 'India in Search' report, national celebs, influencers and vloggers drove higher search volume (3M, +47%) than global celebs (2M, +24%) and regional celebs (754K, -11%)
e4m Staff Feb 19, 2025 12:16 PM
The live stream of Coldplay’s Music of the Spheres World Tour concert in Ahmedabad has recorded 83 lakh views
e4m Staff Jan 28, 2025 12:06 PM
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the concert
Soumya Gawri Jan 27, 2025 9:13 AM
Social media virality is no longer a secondary perk but a primary goal for concert tie-ups, where every note, gesture, and apology is a ticket to going viral
Soumya Gawri Jan 25, 2025 9:15 AM
Microsoft’s ‘A Film For The Future’ talks about how creators can collaborate with AI to create art, and express ideas in new, innovative ways
e4m Staff Jan 25, 2025 8:49 AM
Brands across spectrum jumped at the chance to connect with fans on an emotional level, transforming the event into a vibrant marketing playground
e4m Staff Jan 22, 2025 9:22 AM
Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources
Aditi Gupta Jan 22, 2025 9:03 AM
The Chris Martin-led band kickstarts the India leg of its Music of the Spheres World Tour today on Saturday, January 18
Soumya Gawri Jan 18, 2025 9:29 AM
Telcos are exploring if plans can include priority access to 5G, higher upload speeds, or private network slices during large-scale events
e4m Staff Dec 26, 2024 2:11 PM
Owen Roncon, Chief of Business - Live Events, BookMyShow, shares that live entertainment & performance acts are now a mainstay in India's socio-cultural fabric, and are seeing a massive resurgence
Chehneet Kaur Oct 4, 2024 9:11 AM
The tedious process of securing tickets on BookMyShow have left fans high and dry with many complaining about the erratic booking system
e4m Staff Sep 23, 2024 9:29 AM