Coldplay live stream: Disney+ Hotstar clocks 16.5 cr minutes of watch time in 3 hours

Disney+ Hotstar’s exclusive broadcast of Coldplay’s Music of the Spheres World Tour concert in Ahmedabad has fetched 83 lakh views and garnered 16.5 crore minutes of watch time.

As per Hotstar, viewers tuned in from all parts of the country with Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal contributing 85% viewership.

Commenting on the success, Sanjog Gupta, CEO-Sports at JioStar, said, “At Disney+ Hotstar, we specialise in delivering compelling and immersive coverage of large-scale live events. We're continually striving to serve elevated experiences combining our strength in story-telling with the power of shared emotional connections. Coldplay Live is a perfect example of how we bring world-class live entertainment and the power of unmissable, shared moments to millions across India.”

On achieving yet another remarkable feat, Kiran Mani, CEO-Digital at JioStar, said, "At Disney+ Hotstar, curating live-streaming experiences goes beyond business. Our unparalleled reach driven by our vision to empower audiences makes it imperative for us to deliver premium high value entertainment experiences for our users. The overwhelming response to Coldplay’s Music of the Spheres live stream is a testament to our commitment to democratizing access to premium experiences, breaking barriers, and redefining how India is entertained.”

He further added "This is just the beginning of an era where technology and storytelling come together to unlock endless possibilities in live entertainment.”
Disney+ Hotstar rolled out an integrated marketing campaign targeting Coldplay fans and first-time users, inviting them to experience the live performance. The campaign witnessed promotions with a cross-channel plan, large-scale watch parties, and on-platform interactivity.