live-events
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Aryendra Khan Jul 16, 2026 8:58 AM
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
Imran Fazal Jun 11, 2026 9:24 AM
The report, titled ‘Beyond Attention. Into Immersion’, explores how experiential marketing is moving from the margins of marketing plans to the centre of brand strategy
e4m Staff Mar 12, 2026 6:03 PM
Sonal Varma brings with her more than 15 years of experience shaping fan-first events and community-led cultural platforms
e4m Staff Mar 12, 2026 12:06 PM
Akul Narula served as the Vice President – Events at District by Zomato
e4m Staff Jan 10, 2026 10:35 AM
During his four-show run in the capital this year, Samay Raina hinted at the return of his fan-favourite digital property, ‘India’s Got Latent’
Shalinee Mishra Dec 4, 2025 9:20 AM
The organized live events segment stood at Rs 142 billion in 2024, riding on the surge of ticketed concerts, sports events, B2B gatherings, government events, and weddings
Telcos are exploring if plans can include priority access to 5G, higher upload speeds, or private network slices during large-scale events
e4m Staff Dec 26, 2024 2:11 PM
Guest Column: India’s media and entertainment industry is heading for some big changes, writes industry leader Abhay Ojha
Abhay Ojha Oct 10, 2024 7:15 PM
The ad format will help companies increase event registrations and build brand awareness, LinkedIn said
Since her first event in 2005, she had hosted shows across the globe
exchange4media Staff Jul 10, 2023 3:40 PM
With features like Multiple Stages, people can switch between performances and Watch Party allows users to create own private video group
exchange4media Staff Nov 23, 2020 2:01 PM