Zomato unveils campaign featuring Shah Rukh Khan, Mary Kom, AR Rahman and Jasprit Bumrah

Zomato has launched its latest campaign, Fuel Your Hustle, celebrating the quiet grind behind some of India’s loudest names. Featuring icons like Shah Rukh Khan, Mary Kom, AR Rahman and Jasprit Bumrah, the film highlights their journeys, marked by humble beginnings, no shortcuts and unwavering discipline.

The film features archival footage from their childhood and early days of struggle, bringing their authentic and inspiring stories to life. Some of the footage has never been seen before, while some is behind-the-scenes footage from India’s iconic films and matches. It’s tied together by a music track by Kalmi (Nikhil Kalimireddy), best known for his hit “Big Dawgs”.

In a world that celebrates quick successes, Fuel Your Hustle is a tribute to the consistent effort behind greatness. The film reveals the relentless pursuit of progress that defines icons like Shah Rukh Khan, who overcame early struggles as a young actor, and Mary Kom, who defied the societal norms around motherhood. It also spotlights the unseen hours and discipline of AR Rahman, and the relentless practice on and off the pitch of Jasprit Bumrah. These icons show us that wins are forged through persistence, despite doubts and setbacks.

Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing, Zomato, said: “This campaign is for a new generation of doers, a reminder that even the stars they look up to started small, stumbled, and kept going. It’s a cheer for the millions of Indians building something, following dreams, caring for loved ones and for themselves, even when it’s hard and no one’s clapping.”

“We’re rooting for those chasing what they care deeply about and showing up for it consistently. Food is just their fuel and we're glad to be a small part of their journey,” he added.

Commenting on Shah Rukh Khan's association, Sawhney, added, “Shah Rukh Khan’s journey, from humble beginnings to global icon, mirrors the grit and persistence we believe in. No shortcuts, just relentless progress. We're excited to welcome him as our brand ambassador, inspiring millions to keep showing up and fuelling their ambition. His influence transcends generations and borders and is a reminder for India to keep at it.”

Shah Rukh Khan shared, “Zomato’s story is one of hustle, innovation and a love for bringing people closer to what they cherish most—great food. It’s a journey that resonates with me deeply, and I am thrilled to be part of a brand that has become a household name across India." This collaboration will see Khan featured prominently across Zomato’s multi-platform marketing initiatives, including television commercials, digital campaigns, print and outdoor activations.

Zomato has launched a 360-degree campaign across digital, outdoor, social media platforms, and print media.