ar-rahman
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
While AR Rahman’s film work defines his public image, his advertising jingles are equally vital, shaping brand audio identities during a formative phase of India’s advertising industry
Vaishnavi Deshpande Jan 6, 2026 8:32 PM
‘Fuel Your Hustle’ campaign features archival footage from their childhood and early days of struggle, bringing their authentic and inspiring stories to life
e4m Staff Jul 15, 2025 1:48 PM
In addition to her consultancy work, Mitali Srivastava is diving into a collaboration with musical maestro AR Rahman
e4m Staff Oct 25, 2024 10:00 AM
If sold-out concert tours are anything to go by, Diljit Dosanjh has ticked all the right boxes as a performer. Will it also help add many zeroes to his brand endorsement fees?
Mansi Sharma Sep 24, 2024 9:01 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Oct 13, 2022 8:42 AM
The rapper will be the 'breakfast host' for the show that will be aired every morning between 7 and 12 noon
exchange4media Staff Jul 30, 2021 12:40 PM
The film has been directed by Ravi Udyawar in consultation with teams from Reliance and McCann
exchange4media Staff May 29, 2020 2:01 PM
Through the song, HDFC Bank shows solidarity and support to the nation by encouraging more people to donate to PM-CARES Fund
exchange4media Staff May 2, 2020 9:17 AM
Vande Mataram, Rang De Basanti, Guru and OK Jaanu are all part of this association
exchange4media Staff Mar 20, 2020 10:00 PM