McCann’s new campaign for RIL captures how technology will shape a new India

The film has been directed by Ravi Udyawar in consultation with teams from Reliance and McCann

e4m by exchange4media Staff
Updated: May 29, 2020 2:01 PM
Naye India ka Naya Josh

McCann has worked on the new TVC for Reliance Industries Limited titled ‘Naye India Ka Naya Josh.’ The ad film talks about the future of India and how Reliance is playing a constructive role with modern technology.

The theme song of the campaign has been penned by Prasoon Joshi and set to the tune composed by AR Rahman. The team comprising Joshi, Ashish Chakravarty, Jitendra Dabas, Abhinav Tripathi and Himanshu Saxena have executed the campaign from home. Directed by Ravi Udyawar, the film was produced in consultation with teams from both Reliance and McCann.

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