TV and digital together accounts for our overall IPL sponsorship, and that forms about 60 per cent of our ad spends, says Singh, Divisional Vice President – Marketing, United Breweries Ltd

Misbaah Mansuri 24-January-2019

Joshi, CEO and CCO McCann Worldgroup India and Chairman, McCann Worldgroup Asia Pacific, spoke to exchange4media on the agency model, lack of diversity on international award juries and more.

Venkata Susmita Biswas 14-January-2019

McCann Worldgroup India, HUL, Ogilvy and The Womb on winning big at EFFIE Awards India 2019

exchange4media Staff 14-January-2019

Hindustan Unilever Limited was adjudged as the Effie Client of the Year

exchange4media Staff 11-January-2019

He will be replacing Jeremy Perrott who left the company in July last year

exchange4media Staff 03-January-2019

Bhardwaj is among the most awarded copywriters in India and has worked on campaigns for Nescafé, Mastercard, Ministry of Health, India among others

Neeta Nair 02-January-2019

Hola worked with the agency for more than five years as Executive Creative Director and EVP in Delhi

exchange4media Staff 19-December-2018

The incumbent agency is Interactive Avenues of IPG Mediabrands

exchange4media Staff 19-December-2018

He will report directly to Prasoon Joshi, Chairman McCann Asia Pacific & CEO & CCO McCann Worldgroup India

exchange4media Staff 07-December-2018

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff 28-November-2018

The account was won following a review which began earlier this year

exchange4media Staff 11-October-2018

Conceptualised by McCann Mumbai, the campaign aims to build awareness about the link between belly-fat and the risk of heart disease

exchange4media Staff 01-October-2018

A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand stories

Misbaah Mansuri 06-August-2018

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 14-July-2018

He has worked with agencies such as Result McCann, Percept, Euro RSCG, Leo Burnett, Cheil and Contract

exchange4media Staff 13-July-2018

Perrott has become the second big creative leader in two days to be abruptly fired for behavioural violations, after Ogilvy's worldwide CCO Tham Khai Meng

exchange4media Staff 13-July-2018

The agency’s ‘Sweet Change’ campaign for Paytm not only won it Lions but was discussed and talked about all throughout the Cannes. As the contingent returns to India, we caught up with Prasoon Joshi, Chairman, Mc Cann Worldgroup Asia Pacific, to find out about their creative planning that helps them shine at the festival of creativity year on year.

Naziya Alvi Rahman 04-July-2018

Piyush and Prasoon Pandey received Lion of St Mark; Ogilvy India and TBWA\ India bagged a Grand Prix each; FCB India won two gold Lions for Sindoor Khela

Naziya Alvi Rahman and Venkata Susmita Biswas 25-June-2018

Creativeland Asia, Grey India and McCann Worldgroup India win a bronze each in Outdoor and Print&Publishing Lions

exchange4media Staff 20-June-2018

India wins 4 Lions in total including one Gold, two silver and one bronze. Grey India, DDB Mudra, and McCann Health win the Health&Wellness Lions

exchange4media Staff 19-June-2018