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Eastwood, Global Chief Creative Officer, McCann Health, spills the beans on the power of advertising and how marketers can make a lasting global impact through their ad campaigns
The campaign reminds us that this masala is an excellent elixir of traditional spices and will be reminiscent of their mother’s special recipe blend
exchange4media Staff 25-March-2019
The new campaign for Alpenliebe Chatpata has been conceptualised by McCann Worldgroup and is being aired across leading TV and digital channels
exchange4media Staff 19-March-2019
Our panel of experts discussed how adopting individualisation is the marketing mantra to follow
exchange4media Staff 08-March-2019
Rao was till recently Executive Director at TBWA\ India managing the Delhi operations and additionally he was MD of Nissan United India
exchange4media Staff 07-March-2019
At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak
exchange4media Staff 05-March-2019
McCann Worldgroup-Delhi has topped creative agency ranking while Saregama Carvaan adjudged the most effective marketing campaign
exchange4media Staff 04-March-2019
TV and digital together accounts for our overall IPL sponsorship, and that forms about 60 per cent of our ad spends, says Singh, Divisional Vice President – Marketing, United Breweries Ltd
Misbaah Mansuri 24-January-2019
Joshi, CEO and CCO McCann Worldgroup India and Chairman, McCann Worldgroup Asia Pacific, spoke to exchange4media on the agency model, lack of diversity on international award juries and more.
Venkata Susmita Biswas 14-January-2019
McCann Worldgroup India, HUL, Ogilvy and The Womb on winning big at EFFIE Awards India 2019
exchange4media Staff 14-January-2019
Hindustan Unilever Limited was adjudged as the Effie Client of the Year
exchange4media Staff 11-January-2019
He will be replacing Jeremy Perrott who left the company in July last year
exchange4media Staff 03-January-2019
Bhardwaj is among the most awarded copywriters in India and has worked on campaigns for Nescafé, Mastercard, Ministry of Health, India among others
Hola worked with the agency for more than five years as Executive Creative Director and EVP in Delhi
exchange4media Staff 19-December-2018
The incumbent agency is Interactive Avenues of IPG Mediabrands
exchange4media Staff 19-December-2018
He will report directly to Prasoon Joshi, Chairman McCann Asia Pacific & CEO & CCO McCann Worldgroup India
exchange4media Staff 07-December-2018
Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow
exchange4media Staff 28-November-2018
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The account was won following a review which began earlier this year
exchange4media Staff 11-October-2018
Conceptualised by McCann Mumbai, the campaign aims to build awareness about the link between belly-fat and the risk of heart disease
exchange4media Staff 01-October-2018
A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand stories
Misbaah Mansuri 06-August-2018
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