McCann named LinkedIn’s Global Creative Agency of Record
This appointment follows two recent changes in LinkedIn’s agency lineup
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Published: Sep 17, 2025 7:54 AM | 1 min read
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LinkedIn has appointed McCann as its new Global Creative Agency of Record, according to a report by Adweek. The move follows Jessica Jensen’s appointment as LinkedIn’s Chief Marketing and Strategy Officer earlier this year.
This appointment follows two recent changes in LinkedIn’s agency lineup. In April, the company moved its media business from Dentsu to Publicis Media. A month earlier, it hired R/GA as its global strategic creative agency for LinkedIn Ads.
A LinkedIn spokesperson told Adweek that the company is “always exploring new agency collaborations.” Amber Guild, CEO of McCann New York, described LinkedIn as ‘a category-defining brand’ in a statement to Adweek .
According to estimates from COMvergence, LinkedIn’s global media spend is around $250 million annually, with approximately $110 million spent in the U.S.
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