Hero MotoCorp unveils new campaign with S S Rajamouli

The campaign has been conceptualised by McCann Worldgroup

by e4m Staff
Published: Sep 22, 2025 3:29 PM | 2 min read

Hero MotoCorp, S S Rajamouli, McCann Worldgroup

Hero MotoCorp has unveiled its new campaign for the New Hero Destini 125, featuring one of filmmaker S.S. Rajamouli.

The campaign has been conceptualised by McCann Worldgroup.

Built on the idea of ‘Hero ka Scooter, Scooter ka Hero’, the campaign announces the arrival of the Destini 125 in a heroic style.

“With Hero Destini 125, our idea was to present it as a true ‘Hero’ in itself. So we imagined it through the scale and drama of an S.S. Rajamouli vision — where spectacle meets pride. The grandeur isn’t just for effect; it’s about celebrating the larger-than-life confidence the scooter gives its riders, creating a narrative that elevates both the scooter and the brand to an iconic stature,” says Prasoon Joshi – Chairman APAC, CEO & Chief Creative Officer McCann Worldgroup India.

“At Hero MotoCorp, we are committed to delivering products that reflect evolving aspirations of our customers while reinforcing our leadership in the two-wheeler industry. The Destini 125 brings together style, performance, and convenience, making it a natural choice for today’s riders. Our collaboration with S.S. Rajamouli, a legendary filmmaker known for creating iconic, larger-than-life stories, has enabled us to showcase this scooter with the grandeur and impact it deserves. ‘Hero ka Scooter, Scooter ka Hero’ campaign not only showcases the strengths of the Destini 125 but also underpins Hero’s role as the trusted brand of choice for millions of customers,” says Aashish Midha, Head of Marketing, Hero MotoCorp India.