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Published: Aug 29, 2025 12:48 PM | 1 min read
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Smart Bazaar has partnered with McCann Worldgroup India to craft a new cultural narrative. The campaign celebrates the shift from “making do” to “living well”.
Speaking on the campaign, Surabhi Sen, CMO, Reliance Retail said: “Smart Bazaar isn’t just another retail chain; we are emerging as the value-first catalyst for everyday aspiration. In today’s world, consumers seek both savings and quality. Smart Bazaar is not just a store, but an enabler—bridging necessity with desire and making everyday upgrading possible.”
Prasoon Joshi, CEO & CCO, McCann Worldgroup India added: “India is at a cultural inflection point. Families across the country are embracing the idea that living well is not about luxury, but about dignity, joy and shared values. At McCann Worldgroup, we believe the best work comes when brands tap into such human truths. With Smart Bazaar, we decoded a shift that is quietly redefining everyday life in India—and gave it a voice that is both authentic and aspirational.”
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