e4m News Confirmed: Jitender Dabas set to join Omnicom Advertising India as BBDO Group CEO
Jitender Dabas has been leading Cheil X as the CEO for the past 10 months
by
Published: Feb 11, 2026 11:29 AM | 1 min read
Follow Us
Jitender Dabas is set to exit Cheil X and join Omnicom Advertising India as BBDO Group CEO, sources close to the development confirmed with e4m.
Jitender Dabas has been leading CheilX as the CEO for the past 10 months. He has also been heading the non-Samsung business for Cheil South-West Asia since May 2025.
He was overseeing Social Beat, Influencer.in, Experience Commerce, Cylndr, Cheil Live Commerce, and Cheil BE (a collective designed to deliver next-generation mid-funnel solutions through content, influencers, live commerce, digital experiences, and performance marketing).
Earlier, Jitender was the COO and CSO at McCann Worldgroup India, responsible for leading Operations and Strategy across McCann, McCann Health, and MRM/McCann. During his 14-year tenure, he guided McCann to significant achievements in effectiveness and strategic excellence.
As CSO, Jitender was instrumental in business wins such as Dettol, Maggi, Paytm, Hero Scooters, Incredible India, and Air India, while also strategically leading campaigns for Nestlé, Coca-Cola, Reckitt, MasterCard, Dabur, Britannia, ITC Foods, Flipkart, and Asian Paints.
An alumnus of IIT Delhi, he is a recipient of the WPP Atticus Award for original thinking in marketing and advertising. He has served on the jury at Cannes Lions, 4As Jay Chiat Strategy Awards, WARC Awards, and Effies at both national and regional levels.
Read more news about People Movement, Internet Advertising, Marketing, Digital Media, PR and Corporate Communication
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News