For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?

Neeta Nair Jun 27, 2026 7:52 AM

Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more

Imran Fazal May 22, 2026 8:42 AM

Jitender Dabas has been leading Cheil X as the CEO for the past 10 months

e4m Staff Feb 11, 2026 11:29 AM

Jitender Dabas, the new CEO of Cheil X & group strategy officer of Cheil SWA, on what motivated his move to Cheil and much more

Neeta Nair Jun 11, 2025 4:45 PM

At the sidelines of Goafest, Cheil X CEO Jitender Dabas laid out his ambitious vision for transforming the agency into a future-ready force, blending creativity with cutting-edge technology

e4m Staff May 22, 2025 8:35 AM

Jitender Dabas will additionally assume the duties of group CSO for Cheil SWA

e4m Staff Apr 3, 2025 11:32 AM

Dabas is currently the Chief Operating Officer and Chief Strategy Officer at the agency

Neeta Nair Mar 20, 2025 2:30 PM

In his new role, Dabas will report directly to Chairman and CEO Prasoon Joshi

exchange4media Staff Mar 3, 2020 12:28 PM