#e4mExclusive: Prasoon Joshi to lead Omnicom Advertising India as Chairman
This follows global leadership announcements as Omnicom–IPG integration progresses
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Published: Dec 1, 2025 8:53 PM | 1 min read
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- Prasoon Joshi has been appointed to lead Omnicom Advertising India, following the company's global leadership announcement.
- Joshi is a prominent Indian poet, lyricist, screenwriter, and advertising veteran, known for his influential role in India's creative industries.
- He began his advertising career in 1992 with Ogilvy & Mather and later became CEO & CCO of McCann Worldgroup India, where he oversaw notable campaigns.
- Omnicom has retained three brands globally—BBDO, McCann, and TBWA—while FCB will merge into McCann in India, and Troy Ruhanen will serve as CEO of Omnicom Advertising.
Shortly after the formal announcement on Omnicom's leadership structure globally today, IMPACT has learnt from reliable sources that Prasoon Joshi will be leading Omnicom Adverising India.
Prasoon Joshi is a highly respected Indian poet, lyricist, screen-writer, and advertising veteran widely regarded as one of the most influential creative voices in India’s advertising and film worlds.
Joshi began his career in advertising in 1992 with Ogilvy & Mather in Delhi; after roughly a decade, he moved to McCann Worldgroup (then McCann-Erickson). Rising through the ranks, he eventually became CEO & CCO, McCann Worldgroup India and Chairman of McCann Asia Pacific.
Under his leadership, McCann created many iconic campaigns, from the celebrated “Thanda Matlab Coca-Cola” for Coca-Cola to emotionally resonant social-impact advertisements for campaigns like sanitation, polio eradication, and public health.
Simultaneously, Joshi built a formidable career in film and music.
Globally Omnicom has announced the retention of only three brands from the creative portfolio, namely BBDO, McCann and TBWA. In India FCB will be folded into McCann. While Mullen Lowe Lintas is expected to be part of TBWA.
Troy Ruhanen will be the CEO of Omnicom Advertising, including BBDO, McCann, TBWA, and the U.S. Advertising Collective.
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