Dhawan, Marketing Director, P&G India spoke about Sons #ShareTheLoad ad campaign and how the message of the brand is creating a powerful impact on its viewers

Noel Dsouza 1 week ago

With the previous campaign being a blockbuster, we asked industry observers what they thought about the latest offering

Misbaah Mansuri 31-January-2019

The film has been new film conceptualized by BBDO. It urges mothers to be the changemakers of the society and hence relook at the way they raise their sons

exchange4media Staff 27-January-2019

He will report to Josy Paul, Chairman and Chief Creative Officer, BBDO India. Prior to his promotion, Shringy served as the Executive Creative Director, Mumbai

exchange4media Staff 25-January-2019

In her 35-year-long career in advertising, Arnold spent three decades at Bartle Bogle Hegarty London where she rose to the position of Creative Director before joining AMV BBDO in 2016

exchange4media Staff 15-November-2018

IndusInd Bank Duo Card has two magnetic strips & 2 EMV chips, bringing the functionalities of both debit and credit cards

exchange4media Staff 13-October-2018

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri 26-September-2018

Shenoy will now oversee RK Swamy BBDO’s portfolio of brands such as ITC, VBJ, TAFE, KVB, Orient Cements, Indian Oil Corporation Limited, ETA General and Amrutanjan.

exchange4media Staff 14-August-2018

Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.

exchange4media Staff 14-August-2018

The integrated campaign showcases flagship ZACL brand’s contribution in empowering farmers

exchange4media Staff 21-July-2018

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told

Misbaah Mansuri 19-July-2018

Wahal was last working with Publicis India as their Senior Vice-President

exchange4media Staff 11-July-2018

FCB India won gold in Glass Lions for Sindoor Khela. Cheil India bagged a silver while BDDO fetched a bronze in Glass Lions.

exchange4media Staff 23-June-2018

The only Indian women speaker at Cannes Lions 2018, Saini says brands have a purpose and they don’t want to be seen as things but want to be in a relationship with you

Naziya Alvi Rahman 19-June-2018

After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri 14-June-2018

With just six days to go for Cannes 2018, here is a recap of everything that happened at Cannes Palais last year

exchange4media Staff 12-June-2018

The campaigns have been sent for the Cannes Creative Effectiveness Lions category. #ReleaseThePressure had won one silver, while Savlon Healthy Hand Chalk Stick had won two Gold, one Silver and four Bronze last year

exchange4media Staff 30-May-2018

#ReleaseThePressure campaign for Mirinda has already bagged a Silver in the PR Lions (Integrated) category at Cannes Lions 2017.

exchange4media Staff 22-May-2018

Jhala has spent nearly10 years with the company since it started operations in India. He joined BBDO India in 2008.

exchange4media Staff 11-May-2018

The mandate won after a multi-agency pitch, will be managed from BBDO Mumbai and includes supporting brand and marketing communications with strategic and communication planning, messaging development and execution

exchange4media Staff 16-April-2018