This is one of the key insights from the latest study on Brand Purpose in Asia, which was carried out under the agency’s BBDO Voices insights program by BBDO Asia

e4m Staff 13 hours ago


Guest Column: Hemant Shringy, CCO, BBDO India, shares not just his physical ambitions, but even his favorite piece of work at Cannes Lions this year

Hemant Shringy Jun 22, 2023 10:05 AM

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The event was held at the Omnicom House in Mumbai and was co-hosted by BBDO India, DDB Mudra Group, and TBWA\India for the second year in a row

e4m Desk Jun 12, 2023 3:31 PM

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Paul, the Chairman and Chief Creative Officer of BBDO, speaks to Naziya Alvi Rahman during Goafest 2023

Naziya Alvi Rahman May 25, 2023 9:37 AM


The agency has sent Ariel’s #ShareTheLoad, WhatsApp and Ralco Tyre campaigns for the festival of creativity

e4m Desk May 24, 2023 11:31 AM

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BBDO'S Hemant Shringy, who is one of the 13 Indian jury members at Cannes Lions this year, tells us how the advertising industry here has evolved over the years, and more

Tanzila Shaikh Apr 26, 2023 8:56 AM

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BBDO India Chairman Paul shares his thoughts about the changing notions of creativity and his expectations from this year's Cannes Lions

Tanzila Shaikh Apr 19, 2023 3:04 PM


In an exclusive fun chat, the BBDO Chairman talks to us about being an 'emotional archaeologist', his weekend getaways and more

e4m Desk Feb 25, 2023 9:31 AM

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Prominent names from the Indian ad fraternity talk welcome the high-quality campaigns crafted by brands to capture the interest of sports fans

e4m Desk Nov 18, 2022 10:19 AM

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The agency will also handle brand strategy duties for the company

e4m Desk Nov 17, 2022 6:59 PM

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The campaign crafted by BBDO has been flagged off with a short video featuring Sonu Sood

e4m Desk Sep 22, 2022 9:36 AM


Conceptualized by BBDO, the film is the India edition of the brand’s global brand campaign

e4m Desk Aug 23, 2022 12:28 PM

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The 37-year partnership has been ended due to strategic reasons, media reports said

e4m Desk Jul 6, 2022 9:52 AM

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The Chairman & CCO of BBDO India spoke at the 9th edition of IMPACT Top 30 Under 30

e4m Desk Jun 15, 2022 8:34 AM

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VMLY&R’s campaign for Unipads and BBDO’s film for Ariel selected for Glass Lions

e4m Desk Jun 10, 2022 2:44 PM


The brand campaign is based on the premise of #ThePowerToBeYou

e4m Desk Jun 7, 2022 12:26 PM