Cannes Lions 2026: India adds Sustainable Development Goals shortlist, tally climbs to 24
‘Mothers of Courage – Shifting Societal Norms, One Conversation at a Time’ secures India’s only shortlist in the SDG category
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Published: Jun 24, 2026 1:49 PM | 1 min read
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- India has received one shortlist in the Sustainable Development Goals category at Cannes Lions 2026, bringing its total shortlists to 24 across all categories.
- The shortlisted entry, titled "Mothers of Courage - Shifting Societal Norms, One Conversation at a Time," is a community initiative aimed at promoting girls' education, submitted by Mantra Social Services and ShikshaLokam from Bangalore.
- The campaign emphasizes community-led conversations, with women playing a key role in raising awareness and fostering change regarding girls' education.
- Last year, India also secured one shortlist in the same category, which resulted in a win for BBDO India's Ariel #ShareTheLoad campaign, recognized with a Silver Lion. The Grand Prix for Good will be announced on June 26, 2026.
India has secured one shortlist in the Sustainable Development Goals category at Cannes Lions 2026, taking the country’s overall shortlist tally to 24 across all the categories announced.
The shortlisted entry is Mothers of Courage - Shifting Societal Norms, One Conversation at a Time for Shiksha Chaupal, a community-led initiative championed by women to support girls’ education. The entry was submitted by Mantra Social Services, Bangalore and ShikshaLokam, Bangalore.
The campaign focuses on shifting societal attitudes towards girls’ education through community-led conversations, with women playing a central role in driving awareness and encouraging change at the grassroots level.
How India fared in 2025
India secured one shortlist in the Sustainable Development Goals category last year and converted it into a win.
BBDO India won a Silver Lion for Ariel #ShareTheLoad, a campaign that continued the brand’s long-running effort to challenge gender stereotypes and promote a more equitable division of household responsibilities.
The Grand Prix for Good will be announced on June 26, the final day of Cannes Lions 2026.
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