Mars Inc on hunt for global agency: Report
The review will reportedly comprise media, commerce, social media, brand PR and influencer marketing, but not creative
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Published: Nov 12, 2024 10:41 AM | 1 min read
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Confectionery, pet food and other food products giant Mars, Incorporated home to brands such as Snickers, M&M, Skittles and Twix, is reportedly on the lookout for a global agency.
A report says that the review will comprise media, commerce, social media, brand PR and influencer marketing, but not creative.
Mars has collaborated with several major ad agencies globally, including MediaCom, which was the primary agency handling its media planning and buying duties.
BBDO has been associated with Mars as its creative partner for brands like Snickers and M&M. Other agencies such as DDB have also been a part of the company’s global creative campaigns.
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