Murthy joins Mars Petcare from General Mills, where he was MD for India & South-East Asia

exchange4media Staff Mar 29, 2022 11:24 AM


The brand will collaborate with 750+ influencers for the campaign

exchange4media Staff Mar 23, 2022 1:18 PM


He succeeds Ritesh Gauba who most recently moved on after spending 8 successful years in the Sales function of the company

exchange4media Staff Mar 21, 2022 4:37 PM


Prior to this, Martins was associated with Future Generali India Life Insurance as Head - Corporate Communications & CSR

exchange4media Staff Feb 1, 2022 5:41 PM

Karthi Marshan?blur=25

Karthi Marshan, President & CMO at Kotak Mahindra Group, addressed a speaker session on how an adaptable mindset aided Kotak Mahindra to remain on top of consumers’ minds at India Brand Conclave, 2021

exchange4media Staff & A P Sriram Dec 16, 2021 9:12 AM

Anne Laumen?blur=25

Prior to joining Netflix, she was with Facebook as the Head of Policy Communications, DACH

exchange4media Staff Jun 3, 2021 8:33 AM


Team owners have reportedly alleged that the auction has failed to achieve its objective since the idea behind holding the first-ever e-auction of PKL media rights was price discovery

Javed Farooqui Apr 20, 2021 9:22 AM


The second day will see participation from Ravinder Takkar, Gaurav Gandhi, Thomas Barta, Niraj Ruparel, among others

exchange4media Staff Nov 20, 2020 9:11 AM


Strategically supported by BBDO India, the initiative will be amplified through collaborations with DonateKart, key influencers, as well as through social and digital channels

exchange4media Staff Nov 10, 2020 4:57 PM


Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM


The Mumbai-based consultancy will handle countrywide communication for the petcare brand

exchange4media Staff Aug 26, 2020 12:11 PM

pr agencies?blur=25

This is exchange4media’s first annual initiative to select, acknowledge and felicitate PR agencies for their outstanding work in the domain

exchange4media Staff Aug 25, 2020 8:48 AM

Boomer New Campaign- Boom Macha De- Fishbowl?blur=25

DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations

exchange4media Staff Aug 1, 2020 8:37 AM


New campaign initiated to urge the consumers to ‘freshen up’ behind the mask

exchange4media Staff Jul 26, 2020 10:00 AM


The partnership will help clients of both agencies with tools, education and strategy

exchange4media Staff Jul 4, 2020 6:34 PM

digital mandate?blur=25

The agency will handle the digital duties of three of their leading products -- Pedigree, Whiskas and IAMS

exchange4media Staff Jun 10, 2020 5:05 PM

Pitch Brand Talk Virtual Series?blur=25

As part of exchange4media's 'Pitch Brand Talk Virtual Series', Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group, spoke on 'Steering brand voice in a time of social distancing'

exchange4media Staff Apr 22, 2020 8:53 AM

Karthi Marshan?blur=25

Marshan, the President & CMO of Kotak Mahindra Group, will speak to exchange4media Editor Naziya Alvi Rahman about brand strategies to stay connected with the consumers even during the pandemic

exchange4media Staff Apr 21, 2020 9:18 AM

TV versus Digital?blur=25

On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India

exchange4media Staff Feb 14, 2020 2:08 PM