Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

The Mumbai-based consultancy will handle countrywide communication for the petcare brand

exchange4media Staff Aug 26, 2020 12:11 PM

This is exchange4media’s first annual initiative to select, acknowledge and felicitate PR agencies for their outstanding work in the domain

exchange4media Staff Aug 25, 2020 8:48 AM

DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations

exchange4media Staff Aug 1, 2020 8:37 AM

New campaign initiated to urge the consumers to ‘freshen up’ behind the mask

exchange4media Staff Jul 26, 2020 10:00 AM

The partnership will help clients of both agencies with tools, education and strategy

exchange4media Staff Jul 4, 2020 6:34 PM

The agency will handle the digital duties of three of their leading products -- Pedigree, Whiskas and IAMS

exchange4media Staff Jun 10, 2020 5:05 PM

Online brand store is available for consumers in top metros

exchange4media Staff Jun 8, 2020 5:04 PM

As part of exchange4media's 'Pitch Brand Talk Virtual Series', Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group, spoke on 'Steering brand voice in a time of social distancing'

exchange4media Staff Apr 22, 2020 8:53 AM

Marshan, the President & CMO of Kotak Mahindra Group, will speak to exchange4media Editor Naziya Alvi Rahman about brand strategies to stay connected with the consumers even during the pandemic

exchange4media Staff Apr 21, 2020 9:18 AM

On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India

exchange4media Staff Feb 14, 2020 2:08 PM

The limited-edition 'Exam Bars' will be available with good luck greetings for the students such as ‘Do Well’, ‘Rock On’ and ‘Shine On'

exchange4media Staff Feb 4, 2020 12:53 PM

Parmar succeeds Andrew Leakey, who has moved to Australia as General Manager

exchange4media Staff Jan 14, 2020 4:08 PM

A session chaired by Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, LeoBurnett India saw industry experts shed light on the formula to make a brand successful in the present market

exchange4media Staff Nov 29, 2019 1:29 PM

Prema Sagar, Chief Executive Officer and Founder, Genesis BCW, shares her views on the expansion and changes seen in the PR industry

Nafisa Shaheen Nov 21, 2019 4:02 PM

Conducted among millennials across the three cities, the survey revealed over 65% of them feel dinner time is when the family bonds the most

exchange4media Staff Sep 3, 2019 12:53 PM

The mandate was won following a multi-agency pitch

exchange4media Staff May 9, 2019 12:28 PM

The new brand leverages Burson Cohn & Wolfe’s integrated communications expertise and global network and Six Degrees’ entrepreneurial culture

exchange4media Staff Mar 12, 2019 11:41 AM

With the launch of Skittles®, Mars Wrigley Confectionery aims to expand the nascent bite size category in India

exchange4media Staff Mar 11, 2019 1:41 PM

The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai

exchange4media Staff Feb 28, 2019 8:58 AM