mars
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Prior to Mars, Mahmoud Maghraby was with EssenceMediacom as Client Managing Director & Head of Strategy for MENA
As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies
Sunidhi Vijay Apr 27, 2026 8:37 AM
Before joining Bandhan AMC, Mayur Vasa spent nearly five years at Marsh
e4m Staff Feb 21, 2026 8:10 AM
Previous MD Salil Murthy elevated to the role of Global Vice President, Enterprise Transformation, Pet Nutrition at Mars, based in London
e4m Staff Feb 13, 2026 4:49 PM
Speaking at the launch of dentsu–e4m Digital Advertising Report 2026, Agchbayar said media today actively shapes aspirations, behaviours and belief systems
The 10th edition of the report will be unveiled on February 2 in Mumbai
Kartik Chandrasekhar previously served as Chief Growth Officer at Kellanova
e4m Staff Jan 19, 2026 1:33 PM
Marc Carena replaces Loïc Moutault, who has had a successful career with Mars over more than 30 years
e4m Staff Jan 14, 2026 1:04 PM
Prashant Peres will now be leading the combined Mars and Kellanova businesses
The addition of Kellanova also expands the portfolio of Accelerator, a division of Mars Snacking
e4m Staff Dec 12, 2025 8:23 AM
Chung has advised C-suites of leading global brands across sectors including food & beverage, electronics, personal care, automotive, and healthcare.
e4m Staff Nov 25, 2025 12:15 PM
Celebrating the entrepreneurial journey of India’s most iconic PR pioneer
Ritika Upmanyu Nov 22, 2025 10:00 AM
Burson will elevate brand awareness and strengthen Mirae Asset Sharekhan’s position as a full-service financial solutions provider
e4m Staff Nov 18, 2025 4:53 PM
Anshu Arora Sindhwani has held leadership positions at companies such as AkzoNobel (Dulux), Colorbar, Mary Kay and Win-Medicare
e4m Staff Nov 3, 2025 11:40 AM
Under the terms of the settlement, neither Mars nor Cadbury will pursue any future claims or demands against the other, effectively bringing the dispute to a complete close
e4m Staff Oct 22, 2025 6:51 PM
Marsocci has been with the company for over two decades and is currently the Global Chief Commercial Officer
Prior to this, Nitin Guleria was with Samsung Electronics as Deputy General Manager
In his new role, Anmol will focus on strengthening MARS’s brand identity, growing its digital presence, and creating marketing campaigns
e4m Staff Sep 8, 2025 11:10 AM
‘Metro… In Dino’ integrates brand elements organically, enhancing viewer engagement without compromising the film’s emotional tone
Sunidhi Vijay Jul 8, 2025 8:45 AM
Varun Kandhari previously held the position of Director – Marketing and Strategic Demand at Mars Wrigley
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
Simran Sabherwal May 21, 2025 9:00 AM
Ayesha Huda, Chief Marketing Officer at Mars Petcare, discusses why the growth of India's pet food market is unique to the country
Chehneet Kaur Mar 26, 2025 2:21 PM
The campaign reflects the dedication of cat parents and the emotional depth that underpins every feeding moment—a gesture of love, care, and bonding
e4m Staff Mar 21, 2025 2:49 PM
At Prime Video and Amazon Studios, Ayesha Huda was Head of Marketing for Content for nearly 3 years
The review will reportedly comprise media, commerce, social media, brand PR and influencer marketing, but not creative
e4m Desk Nov 12, 2024 10:41 AM
The collaboration will allow clients to influence the complete commerce journey for shoppers
e4m Desk Sep 20, 2024 11:14 AM
As per reports, InMobi will be using this fund to further developments and acquisitions in the Artificial Intelligence domain
e4m Staff Sep 11, 2024 11:50 AM
Prior to this, Mohit Kumar was with Yum! Brands as Head of Media and Digital
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed
Aditi Gupta May 3, 2024 8:15 AM
Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)
e4m Staff Jan 12, 2024 1:51 PM
At the e4m Confluence, industry heads participated in a panel discussion on pricing models, transparency issues, strategies, and more
The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba
Neeta Nair Jun 8, 2023 8:57 AM
#Pedigree6WeekChallenge has been conceptualised by Jack in The Box Worldwide
exchange4media Staff Mar 26, 2023 10:00 AM
Kalpesh will oversee 20 diverse markets in the Mars Wrigley Asia portfolio
exchange4media Staff Mar 23, 2023 12:09 PM
The new brand films bring to life two relatable and popular characters to present a humorous take on the sudden onset of hunger pangs
exchange4media Staff Mar 22, 2023 4:11 PM
Guest Column: Sunita Patnaik, Director, Corporate Affairs, Mars Wrigley, India, writes why gender equity must get the energy and sponsorship from all stakeholders
Sunita Patnaik Mar 9, 2023 12:57 PM
The Mars Wrigley account will be handled by DDB Tribal, which is an integrated agency consisting of 22Feet Tribal and DDB Mudra Delhi
Tanzila Shaikh Feb 16, 2023 4:45 PM
The iconic anthropomorphic characters will now be replaced by actor Maya Rudolf, the company announced
exchange4media Staff Jan 24, 2023 1:59 PM
Marshall has joined as Senior Director to lead its Public Relations & Advisory arm
exchange4media Staff Nov 2, 2022 2:56 PM
Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more
Ritika Raj Oct 21, 2022 1:07 PM
Sheth joined the erstwhile Wrigley India in 2015 as Chief Financial Officer
exchange4media Staff Aug 23, 2022 1:37 PM