Digital now accounts for 55% of Emami's ATL spends, up from 20% in FY22
Industry Trend
Emami's Digital Growth
Emami has significantly increased its digital share of Above The Line (ATL) advertising from 20% to 55% over the past five years, reflecting a broader trend in the industry towards digital marketing strategies. This shift highlights the changing landscape of advertising as brands adapt to consumer behavior and technolo...
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Shift to Digital Advertising
Emami's digital share of ATL jumps from 20% to 55% in five years
Key Insights
5 Insights
Shift to Digital Advertising
The increase in Emami's digital share indicates a significant trend towards digital advertising in the industry.
Consumer Engagement
Brands are increasingly focusing on digital platforms to enhance consumer engagement and reach.
Technological Advancements
Emerging technologies are driving the shift in advertising strategies, making digital channels more effective.
Increased Competition
As more companies pivot to digital, competition in the online advertising space is intensifying.
Data-Driven Marketing
The rise of data analytics is enabling brands to tailor their digital marketing efforts more effectively.
Frequently Asked Questions
5 Q&A
Emami's digital share of ATL has increased to 55%.
Emami's digital share increased from 20% to 55% over five years.
ATL stands for Above The Line, referring to mass media methods aimed at a broad audience.
Digital advertising allows brands to engage with consumers more effectively and measure campaign performance.
Technological advancements and changing consumer behaviors are major trends influencing advertising strategies.
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Emami's digital share of ATL jumps from 20% to 55% in five years
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AI-assisted summary, reviewed by our newsroom
Emami has significantly increased its digital share of Above The Line (ATL) advertising from 20% to 55% over the past five years, reflecting a broader trend in the industry towards digital marketing strategies. This shift highlights the changing landscape of advertising as brands adapt to consumer behavior and technological advancements.