BFSI, Retail, Clothing, Fashion and Jewellery, and E-commerce have also stepped up investments in Print, PMAR 2026 reveals
Industry Trend
Advertising Trends in India
This cluster explores the evolving landscape of advertising in India, highlighting significant trends in digital and traditional media, particularly in relation to FMCG and the impact of the Union Budget 2026.
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10 articles in this topic
FMCG Dominates TV Advertising
Rs 200 Crore & Counting: Why Auto still bets big on Print
Key Insights
5 Insights
FMCG Dominates TV Advertising
FMCG remains the largest contributor to TV advertising, despite a 4% decline in spending.
Digital AdEx Growth
India's digital AdEx is growing and aligning with global trends, indicating a shift in advertising strategies.
Impact of Union Budget 2026
The Union Budget 2026 is viewed as a catalyst for boosting India's digital-first content economy.
TV Advertising Resilience
Despite digital growth, TV advertising remains indispensable for sectors like FMCG and real estate.
Ad Rates Surge
News channel ad rates are projected to increase up to four times following the Union Budget 2026.
Frequently Asked Questions
5 Q&A
FMCG is the largest contributor to TV advertising, indicating its critical role in the advertising ecosystem.
Digital advertising in India is growing rapidly and aligning with global trends, reflecting changing consumer behaviors.
The Union Budget 2026 is seen as a catalyst for enhancing India's digital-first content economy and advertising landscape.
Yes, news channel ad rates are expected to rise significantly, up to four times, following the Union Budget 2026.
TV advertising remains crucial for sectors like FMCG, real estate, and consumer durables, despite the rise of digital media.
Latest Articles in This Topic
10 Articles
Rs 200 Crore & Counting: Why Auto still bets big on Print
India’s digital AdEx growth converging globally, but in a balanced way: Sam Balsara
At the unveiling of PMAR 2026, Sam Balsara, Chairman of Madison World, spoke on the structural shifts reshaping the Indian advertising industry
PMAR 2026: FMCG largest contributor to TV advertising, spends fall 4%
According to the Pitch Madison Advertising Report 2026, the data shows that the pressure on television was not limited to one or two sectors
TV advertising contracts 5% in 2025: PMAR
Pitch Madison Advertising Report 2026 shows structural shifts across categories, signalling a more selective and premium future for television
Down 11%: What's spiking the FMCG-TV story
According to dentsu e4m Digital Advertising Report 2026, digital now commands 64% of FMCG’s budget, up from 53% in 2024, while television has slipped sharply to...
India-US trade deal: Will ad monies get a boost?
Deeper trade integration could lift media spending in newly competitive categories—but the upside will be selective and gradual, say experts
How TV remains indispensable for FMCG, real estate and consumer durables
Experts say the medium remains unmatched for scale, trust and mass storytelling — particularly in semi-urban and rural markets where household purchase decision...
Union Budget 2026: News channel ad rates go up to 4 times
FMCG, BFSI, auto brands among prominent advertisers
Industry views Union Budget as a catalyst for India’s digital-first content economy
Leaders across TV, streaming, ad-tech & content creation say focus on digital infrastructure, AI capability, skilling lays groundwork for how content will be pr...
Industry backs Budget 2026’s focus on capex, manufacturing and MSMEs
Industry leaders noted that the emphasis on continuity, manufacturing and infrastructure provides greater policy visibility and confidence for long-term investm...
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AI-assisted summary, reviewed by our newsroom
This cluster explores the evolving landscape of advertising in India, highlighting significant trends in digital and traditional media, particularly in relation to FMCG and the impact of the Union Budget 2026.