india
LG-CSR Initiative?blur=25

The initiative, dedicated to the soldiers of India, was started 3 years ago to salute their spirit of generous contribution and service towards the nation

exchange4media Staff 3 hours ago

flipkart?blur=25

The sixth edition of ‘India Ka Fashion Capital’ campaign is live on television and digital platforms for a period of 8 weeks

exchange4media Staff 12 hours ago

Whirlpool - Lowe Lintas?blur=25

Lowe Lintas will devise its strategy and build omnichannel creative solutions to fuel Whirlpool's next level of growth. 

exchange4media Staff 1 day ago

MIB?blur=25

The non-carriage of mandatory channels is likely to attract punitive action under Section 11, Section 12, and Section 16 of the said act

exchange4media Staff 1 day ago

IMA?blur=25

The winners will be announced on February 3, 2021, at a virtual award ceremony

exchange4media Staff 1 day ago

Tanuj Khanna & Suresh Eriyat?blur=25

Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign

Tanuj Khanna & Suresh Eriyat 1 day ago

Ajay Gupte?blur=25

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021 

Christina Moniz 1 day ago

cricket?blur=25

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster

Misbaah Mansuri & Noel Dsouza 1 day ago

collage?blur=25

As part of the agreement, Sony will air Pakistan's home international games apart from the domestic T-20 tournament Pakistan Super League

exchange4media Staff Jan 21, 2021 6:14 PM

sidharth?blur=25

Biswas was earlier associated with PTC Network as their Head- Brand Marketing & Digital

exchange4media Staff Jan 21, 2021 4:32 PM

netflix?blur=25

Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun Bhascker, B.V. Nandini Reddy, Nag Ashwin, and Sankalp Reddy

exchange4media Staff Jan 21, 2021 11:59 AM

Manish Chopra?blur=25

Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India

Javed Farooqui Jan 21, 2021 8:48 AM

Basant Dhawan?blur=25

Guest Column: Basant Dhawan, CEO of TCM Sports, said that India’s victory should now set the tone for what should be an equally intriguing home series against England

Basant Dhawan Jan 20, 2021 4:24 PM

TV?blur=25

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping the senior management informed

exchange4media Staff Jan 20, 2021 9:36 AM

tandav?blur=25

Following the uproar over the web series, experts weigh in on the next course of action for OTT players with respect to self-regulation

Javed Farooqui Jan 20, 2021 9:01 AM

Vivek Pandey?blur=25

Guest Column: Vivek Pandey, VP- Revenue Strategy & Analytics, Times Internet, highlights that vernacular digital ads are expected to bring higher engagement, more recall and better ROI

Vivek Pandey Jan 20, 2021 8:46 AM

WhatsApp?blur=25

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service

Tasmayee Laha Roy Jan 20, 2021 8:29 AM