JioStar names Riddhi Shah as VP - Product & Revenue Strategy
Her experience spans revenue strategy, sales planning, pricing, inventory monetisation and business forecasting across the media and broadcast industry
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Published: Oct 2, 2026 3:13 PM | 1 min read
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Riddhi Shah has taken on the role of Vice President - Product & Revenue Strategy for the Hindi General Entertainment Channels (GECs) at JioStar.
In her new role, she is responsible for product and revenue strategy for the Hindi GEC cluster, including Star Plus, Colors, Star Utsav and Colors Rishtey.
Her experience spans revenue strategy, sales planning, pricing, inventory monetisation and business forecasting across the media and broadcast industry.
Shah began her journey with Viacom18 in 2008 and was part of the team involved in the launch of Colors. Prior to Viacom18, she worked with organisations including Star India, GoAir, Sahara One, Star India Radio City and Percept.
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