fmcg
The FMCG company has planted over 2400 trees across its geographies, in partnership with Grow Trees (India), Greensavers (Bangladesh) and Shahgra (Egypt)
exchange4media Staff Sep 14, 2021 4:16 PM
Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war
Neha Chauhan Aug 31, 2021 8:30 AM
The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV
exchange4media Staff Aug 16, 2021 9:02 AM
The ready-to-make frozen momos will be exclusively available online on Bigbasket in 10 cities
exchange4media Staff Jul 14, 2021 12:41 PM
The FMCG company had previously acquired 33.09% equity stake in Helios for its brand 'The Man Company' in two tranches, in Dec 2017 & in Feb 2019
exchange4media Staff Jun 28, 2021 2:53 PM
Bhuyan moves on as the Chief of Bureau, CNBC Delhi after 11 years long stint.
exchange4media Staff Jun 7, 2021 6:35 PM
The agency will be responsible for enhancing Modi Natural’s image pan India
exchange4media Staff Jun 2, 2021 12:01 PM
While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's
Sonam Saini May 31, 2021 9:34 AM
The new campaign, featuring the actor, will be launched through television, digital, and on-ground activation ensuring the brand builds consumer connect across India
exchange4media Staff May 17, 2021 4:36 PM
Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%
exchange4media Staff Apr 23, 2021 9:10 AM
The funds will be used towards accelerating growth, strengthening existing distribution networks and ramping up marketing
exchange4media Staff Apr 16, 2021 2:47 PM
The agency will manage the brands’ digital presence across Facebook, LinkedIn and Instagram, along with Influencer Marketing activities
exchange4media Staff Apr 14, 2021 1:59 PM
Guest Column: Raj Shamani, Founder of Shamani Industries, Business Digital Content Creator and Podcaster, lists the best marketing strategies for FMCG products in India
Raj Shamani Apr 3, 2021 6:00 PM
Sharma, Business Head– Dairy Products, Mother Dairy, contended that ensuring a robust supply chain through the lockdown has helped the brand emerge strong during the turbulent times
Misbaah Mansuri Feb 19, 2021 8:48 AM
Speaking on his association with Piramal, Manoj Bajpayee said that he is pleased to endorse this soap brand it stands true to its promise of ‘Sabka Skin Specialist'
exchange4media Staff Feb 8, 2021 1:14 PM
The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers
exchange4media Staff Feb 5, 2021 9:08 AM
The investment demonstrates RB’s commitment to innovative, purpose-driven brands and is in line with its strategy to play in new spaces and places.
exchange4media Staff Jan 28, 2021 1:51 PM
The company recorded a 20% growth in sales at Rs 11,969 crore as against Rs 9,953 crore a year ago
exchange4media Staff Jan 27, 2021 6:59 PM
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd
exchange4media Staff Jan 18, 2021 1:35 PM
