According to Nielsen Q3 July-September’19 FMCG Growth Report, the sector clocked a value growth of 7.3% in Q3’19, down from 16.2% in Q3’18

Noel Dsouza 11 hours ago

Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more

Noel Dsouza Sep 27, 2019 9:09 AM

Auto sector has seen a decline of 5% from January to July compared to the same time in the previous year, as per TAM Adex data

exchange4media Staff Sep 9, 2019 4:19 PM

Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

The newly appointed Chairman of Dabur India talks about the strategies the brand has adopted to bounce back in the market

Dolly Mahayan Jul 31, 2019 8:13 AM

K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019 

Noel Dsouza Jul 26, 2019 8:45 AM

The new Milkybar Moosha Cocoa Crispies is packed with unique combinations of white and brown, crispy and creamy texture and a different interesting shape on each cube

exchange4media Staff Jul 19, 2019 3:01 PM

Christopher says the focus of his new venture would be business development for organisations, across tech, FMCG, BFSI, and media brands sectors

Simran Sabherwal Jul 18, 2019 8:29 AM

Conceptualised by Ogilvy, the campaign comprises a series of four TVCs highlighting ITC’s rich bouquet of world-class Indian brands

exchange4media Staff Jul 6, 2019 9:16 AM

APIS India started its Indian consumer business just 36 months ago and has become a strong player in e-commerce and modern trade segment

exchange4media Staff Jun 24, 2019 8:53 PM

Conceptualised by Lowe Lintas, the digital campaign will be highlighted across Facebook, Google, YouTube and other digital platforms

exchange4media Staff Jun 17, 2019 3:50 PM

The campaign will see renowned chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra and Meghna coming together to create innovative recipes using Alpenliebe Juzt Jelly

exchange4media Staff Jun 1, 2019 9:06 AM

The campaign will span across OOH, digital media and on ground activations across multiple cities

exchange4media Staff May 31, 2019 5:51 PM

In terms of growth of ad volumes from FMCG sector in Print for Q1 2019, skincare products have seen the maximum increase at 11%

exchange4media Staff May 28, 2019 8:08 AM

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

The brand has launched a digital film that triggers nostalgia by asking millennial influencers about memories of mothers and how she used coconuts in different ways

exchange4media Staff May 13, 2019 2:11 PM

Deveshwar is credited with steering ITC through turbulent times & diversifying the group from a tobacco company to a hospitality, FMCG and IT conglomerate

exchange4media Staff May 13, 2019 7:51 AM

Deveshwar was known for being India’s longest-serving corporate chiefs

exchange4media Staff May 11, 2019 1:27 PM

With the ‘Britannia Khao World Cup Jao’ campaign, Britannia is betting hard on reinvigorating nostalgic feelings in consumer's mind

Dolly Mahayan May 10, 2019 8:36 AM