fmcg
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Shalinee Mishra Jun 9, 2026 8:59 AM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
He most recently served as President - Enterprise Oral Care at Colgate-Palmolive
Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line
e4m Staff May 29, 2026 2:03 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 29, 2026 12:41 PM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency
Imran Fazal May 26, 2026 9:14 AM
Rajeev Jain, SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem
Sunidhi Vijay May 25, 2026 9:01 AM
Previously, Rahul Pandey served as Head – Sales & Distribution for the Foods Division at Dabur India Limited
e4m Staff May 20, 2026 12:39 PM
He will succeed Bernie Stefan, who is moving to a new global role within the Nestlé Group
e4m Staff May 16, 2026 1:36 PM
Raghavendra Katte, AVP Media, Jyothy Labs, speaks with Shripad Kulkarni on the 80/20 digital-physical paradox — and why 40% digital sales in premium metro FMCG signals a key transition
Shripad Kulkarni May 16, 2026 9:34 AM
In Q4 FY26, Dabur reported advertising and publicity spend of Rs 214 crore, up nearly 22% year-on-year
The company has also announced the elevation of Rahul Mahajan to the role of Vice President – Sales
Prior to joining Godrej Consumer Products Limited, Sudhir Sitapati spent over two decades at Unilever
On a quarterly basis, ad spends were down 2% year-on-year. Sequentially, the spending was down 10%
Speaking during the company's fourth quarter earnings call, Nair said the beauty and well-being business grew USG at 8%
As digital discovery, quick commerce and cultural consumption reshape FMCG, Doritos’ approach reflects a shift towards real-time relevance and evolving consumer engagement
Anuja Jain May 1, 2026 8:51 AM
K. Ramakrishnan, MD, Worldpanel by Numerator, speaks with Shripad Kulkarni on how individual baskets and quick commerce have rewritten the rules of FMCG buying — and what it means for every media plan
Shripad Kulkarni Apr 30, 2026 4:46 PM
Advertising and promotion spends for the March quarter stood at Rs 1,509 crore
e4m Staff Apr 30, 2026 11:24 AM
Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars
Imran Fazal Apr 21, 2026 7:28 PM
While FMCG and consumables are big on rural OOH, E-vehicle brands, fintech platforms and D2C firms are also turning to the medium to build trust
Chehneet Kaur Apr 21, 2026 9:01 AM
Industry executives say this shift is pushing a significant chunk of digital budgets (25%) towards creator-led content, as brands chase scale and measurable results in a crowded market
Shalinee Mishra Apr 21, 2026 8:33 AM
Pulikkal was earlier General Manager, Marketing - Home Care at Dabur India
e4m Staff Apr 20, 2026 3:11 PM
Prior to this, Aditya Singh was Executive Vice President and Head – Marketing at Marico
e4m Staff Apr 20, 2026 9:40 AM
He earlier served as VP (Marketing) - National Brands, Packaged Beverages with Tata Consumer Products Limited
e4m Staff Apr 16, 2026 1:05 PM
Prior to this, Tushar Taneja was with McCain Foods as Category Planning Manager
e4m Desk Apr 15, 2026 12:40 PM
Prior to his promotion, Abhishek held the role of General Manager – Marketing
e4m Desk Apr 14, 2026 11:38 AM
Prior to this move, Ankit Desai spent nearly seven years at The Hershey Company
e4m Staff Apr 10, 2026 1:40 PM
Industry heads explained that inflationary pressures driven by petroleum prices push up input & packaging costs; expansive, top-line marketing has shifted to calibrated & accountable investments
Chehneet Kaur Apr 6, 2026 8:45 AM
Sandeep Anand has been named as the CMO and Business Head for Pizza Hut, while Robinder Singh will serve as Business Head – Costa Coffee & Airports
Hatwalne has been associated with The Coca-Cola Company for more than a decade
Industry execs say that intermittent supply disruptions, coupled with higher cylinder prices, are nudging consumers toward convenient, ready-to-eat and ready-to-prepare options
Sunidhi Vijay Apr 3, 2026 9:48 AM
Experts tell e4m that GLP-1 has the potential to fundamentally reshape food consumption patterns, shifting consumer behaviour from impulse-driven eating to more intentional, value-led choices
Pooja Yadav Apr 2, 2026 8:50 AM
Prior to this, Shaurya Prabhat held the position of Director and Chief Strategy Officer
e4m Staff Mar 26, 2026 12:19 PM
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
The campaign features Malayalam television actors Tessa Mariya and Ameen Madathi
e4m Staff Mar 15, 2026 3:00 PM
Rohini Laya Venkateswaran brings more than 20 years of experience with Procter & Gamble
e4m Staff Mar 14, 2026 10:57 AM
Shares of food delivery platforms such as Swiggy and Eternal have reportedly come under pressure after reports of LPG shortages disrupting restaurant operations across several cities
Pooja Yadav Mar 13, 2026 8:49 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says the rise of Q-commerce shows how modern consumers value time, with essentials arriving in minutes
Ganapathy Viswanathan Mar 13, 2026 8:04 AM
Previously, Arvind R P has worked with organisations like TVS Motor Company, Britannia Industries, Levi Strauss & Co. and Kaya
e4m Staff Mar 11, 2026 8:10 AM
Peshwa Acharya: Senior CXO, Business Strategist, and Consultant, writes on how across urban India snacks represent health choices, lifestyle identity and functional nutrition
Peshwa Acharya Mar 7, 2026 6:42 PM
Prior to her elevation, Roshni Shewakramani held the role of National Trade & Shopper Marketing - General Trade at the company
Prior to this, Vineet Saksena was the Chief Growth Officer at Metro Wholesale
Peshwa Acharya: Senior CXO, Business Strategist, and Consultant writes on how FMCG stores are sitting on a data goldmine and how most aren’t aware
Peshwa Acharya Mar 2, 2026 9:24 AM
The film captures relatable foodie moments, instantly reinforcing the brand’s appeal among modern households and younger consumers
e4m Staff Feb 22, 2026 7:00 AM