fmcg
Revenues of Good Home and Eva together were ₹148 crore in FY26, which are being acquired at a consideration of Rs 256 Cr
e4m Staff Jul 23, 2026 5:47 PM
Revenue grew 25% to Rs 6,378 crore, driven by volume growth, rural demand, exports and sustained momentum in quick commerce
e4m Staff Jul 22, 2026 12:40 PM
MTR is evolving its portfolio, marketing and distribution to meet Gen Z's demand for convenience while building on over a century of trust. Anupam Nair, Chief Marketing and Growth Officer, shares more
Simran Sabherwal Jul 22, 2026 8:57 AM
Retail media has become a core performance channel, particularly for FMCG, beauty, electronics and brands reliant on quick commerce
Shantanu David Jul 20, 2026 9:16 AM
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures
e4m Staff Jul 10, 2026 1:13 PM
Milind Sarwate has been reappointed as an Independent Director for a second five-year term
e4m Staff Jul 10, 2026 12:25 PM
Prior this elevation, Chopra served as Chief Operating Officer of TIML
For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, availability and trust matter as much as advertising
Shalinee Mishra Jul 7, 2026 9:12 AM
Chief Growth and Marketing Officer for India & Emerging Markets moves on, marking the end of a five-year stint with the adtech company
A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
Kanchan Srivastava Jul 3, 2026 8:45 AM
Whitbread is a creative marketer with experience in brand marketing for leading franchised and corporate businesses in FMCG, QSR and retail industries across Australia and the UK
Most recently, Tiny Sengupta served as Country Director, Vision Care, Johnson & Johnson India
In a social media post, Harsh Deep Chhabra reflected on the journey of establishing a global media capability spanning India, Indonesia, Africa, Latin America and the US
e4m Staff Jun 30, 2026 1:44 PM
Publishers demand 15-25% hike in ad rates saying newsprint, fuel and other input costs have moved up sharply
Kanchan Srivastava Jun 30, 2026 8:36 AM
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Shveta Singh Jun 29, 2026 9:30 AM
Prior to this appointment, Gupta served at Marico Limited for nearly four years
e4m Staff Jun 22, 2026 3:01 PM
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
Prabhakar Mundkur Jun 16, 2026 11:47 AM
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
Shalinee Mishra Jun 15, 2026 8:56 AM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Shalinee Mishra Jun 9, 2026 8:59 AM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
He most recently served as President - Enterprise Oral Care at Colgate-Palmolive
Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line
e4m Staff May 29, 2026 2:03 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 29, 2026 12:41 PM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency
Imran Fazal May 26, 2026 9:14 AM
Rajeev Jain, SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem
Sunidhi Vijay May 25, 2026 9:01 AM
Previously, Rahul Pandey served as Head – Sales & Distribution for the Foods Division at Dabur India Limited
e4m Staff May 20, 2026 12:39 PM
He will succeed Bernie Stefan, who is moving to a new global role within the Nestlé Group
e4m Staff May 16, 2026 1:36 PM
Raghavendra Katte, AVP Media, Jyothy Labs, speaks with Shripad Kulkarni on the 80/20 digital-physical paradox — and why 40% digital sales in premium metro FMCG signals a key transition
Shripad Kulkarni May 16, 2026 9:34 AM
In Q4 FY26, Dabur reported advertising and publicity spend of Rs 214 crore, up nearly 22% year-on-year
The company has also announced the elevation of Rahul Mahajan to the role of Vice President – Sales
Prior to joining Godrej Consumer Products Limited, Sudhir Sitapati spent over two decades at Unilever
On a quarterly basis, ad spends were down 2% year-on-year. Sequentially, the spending was down 10%
Speaking during the company's fourth quarter earnings call, Nair said the beauty and well-being business grew USG at 8%
As digital discovery, quick commerce and cultural consumption reshape FMCG, Doritos’ approach reflects a shift towards real-time relevance and evolving consumer engagement
Anuja Jain May 1, 2026 8:51 AM
K. Ramakrishnan, MD, Worldpanel by Numerator, speaks with Shripad Kulkarni on how individual baskets and quick commerce have rewritten the rules of FMCG buying — and what it means for every media plan
Shripad Kulkarni Apr 30, 2026 4:46 PM
Advertising and promotion spends for the March quarter stood at Rs 1,509 crore
e4m Staff Apr 30, 2026 11:24 AM
Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars
Imran Fazal Apr 21, 2026 7:28 PM