fmcg
tute?blur=25

The agency will be responsible for enhancing Modi Natural’s image pan India

exchange4media Staff Jun 2, 2021 12:01 PM

Tv ad revenue?blur=25

While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's

Sonam Saini May 31, 2021 9:34 AM

Malkist biscuits campaign?blur=25

The new campaign, featuring the actor, will be launched through television, digital, and on-ground activation ensuring the brand builds consumer connect across India

exchange4media Staff May 17, 2021 4:36 PM

tv ads?blur=25

Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%

exchange4media Staff Apr 23, 2021 9:10 AM

Lo! Foods?blur=25

The funds will be used towards accelerating growth, strengthening existing distribution networks and ramping up marketing

exchange4media Staff Apr 16, 2021 2:47 PM

Anmol - Meraki?blur=25

The agency will manage the brands’ digital presence across Facebook, LinkedIn and Instagram, along with Influencer Marketing activities

exchange4media Staff Apr 14, 2021 1:59 PM

Raj Shamani?blur=25

Guest Column: Raj Shamani, Founder of Shamani Industries, Business Digital Content Creator and Podcaster, lists the best marketing strategies for FMCG products in India

Raj Shamani Apr 3, 2021 6:00 PM

Sanjay Sharma - Mother dairy?blur=25

Sharma, Business Head– Dairy Products, Mother Dairy, contended that ensuring a robust supply chain through the lockdown has helped the brand emerge strong during the turbulent times

Misbaah Mansuri Feb 19, 2021 8:48 AM

Manoj Bajpayee - Piramal?blur=25

Speaking on his association with Piramal, Manoj Bajpayee said that he is pleased to endorse this soap brand it stands true to its promise of ‘Sabka Skin Specialist'

exchange4media Staff Feb 8, 2021 1:14 PM

DAN?blur=25

The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers

exchange4media Staff Feb 5, 2021 9:08 AM

Shantanu Deshpande?blur=25

The investment demonstrates RB’s commitment to innovative, purpose-driven brands and is in line with its strategy to play in new spaces and places.

exchange4media Staff Jan 28, 2021 1:51 PM

HUL?blur=25

The company recorded a 20% growth in sales at Rs 11,969 crore as against Rs 9,953 crore a year ago

exchange4media Staff Jan 27, 2021 6:59 PM

Arjun Bhatia - matrimony.com?blur=25

Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd

exchange4media Staff Jan 18, 2021 1:35 PM

digital?blur=25

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

Varun Alagh, Mamaearth?blur=25

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2 & 3 markets

exchange4media Staff Dec 4, 2020 1:10 PM

nielsen?blur=25

After an unprecedented decline of -19% in the Jan-Mar quarter, FMCG industry displayed signs of recovery in Q3’20 with a 1.6% growth (versus Q3 ‘19), says the report

exchange4media Staff Nov 27, 2020 3:14 PM

Kinshuk Gupta?blur=25

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare

Nafisa Shaheen Nov 4, 2020 8:42 AM

OOH Spenders?blur=25

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

vimal swad tvc?blur=25

The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik

exchange4media Staff Oct 13, 2020 12:49 PM