Guest Column: Raj Shamani, Founder of Shamani Industries, Business Digital Content Creator and Podcaster, lists the best marketing strategies for FMCG products in India

Raj Shamani Apr 3, 2021 6:00 PM

Sharma, Business Head– Dairy Products, Mother Dairy, contended that ensuring a robust supply chain through the lockdown has helped the brand emerge strong during the turbulent times

Misbaah Mansuri Feb 19, 2021 8:48 AM

Speaking on his association with Piramal, Manoj Bajpayee said that he is pleased to endorse this soap brand it stands true to its promise of ‘Sabka Skin Specialist'

exchange4media Staff Feb 8, 2021 1:14 PM

The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers

exchange4media Staff Feb 5, 2021 9:08 AM

The investment demonstrates RB’s commitment to innovative, purpose-driven brands and is in line with its strategy to play in new spaces and places.

exchange4media Staff Jan 28, 2021 1:51 PM

The company recorded a 20% growth in sales at Rs 11,969 crore as against Rs 9,953 crore a year ago

exchange4media Staff Jan 27, 2021 6:59 PM

Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd

exchange4media Staff Jan 18, 2021 1:35 PM

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2 & 3 markets

exchange4media Staff Dec 4, 2020 1:10 PM

After an unprecedented decline of -19% in the Jan-Mar quarter, FMCG industry displayed signs of recovery in Q3’20 with a 1.6% growth (versus Q3 ‘19), says the report

exchange4media Staff Nov 27, 2020 3:14 PM

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare

Nafisa Shaheen Nov 4, 2020 8:42 AM

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik

exchange4media Staff Oct 13, 2020 12:49 PM

The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik

exchange4media Staff Oct 13, 2020 12:47 PM

Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on

Tasmayee Laha Roy Oct 12, 2020 9:04 AM

Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more

Nafisa Shaheen Oct 2, 2020 9:44 AM

The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants

Noel Dsouza Sep 22, 2020 9:29 AM

According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%

exchange4media Staff Aug 19, 2020 2:39 PM

As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process

exchange4media Staff Aug 3, 2020 2:32 PM

As per the Nielsen Q2 2020 FMCG report, there was a significant drop in sales of premium segments across the category baskets in April-May while mass or popular offerings gained salience

exchange4media Staff Jul 31, 2020 10:21 AM