fmcg
Tata, Ambani and Adani groups are acquiring several ecommerce start-ups. Many of them are D2C brands with plenty of online consumers and data with them
Kanchan Srivastava Jun 21, 2022 8:50 AM
Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors
exchange4media Staff May 20, 2022 1:02 PM
Prior to this, Tejwani was Head of Product at Trell and Nykaa
exchange4media Staff Mar 1, 2022 11:21 AM
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care
Naziya Alvi Rahman Feb 24, 2022 11:01 AM
Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced companies to cut down on ad spends, as reflected in their third quarter results
Sonam Saini Feb 23, 2022 9:16 AM
Guest Column: Amrinder Singh, Director, Bonn Group of Industries, outlines the expectations of the FMCG industry from Union Budget 2022
Amrinder Singh Jan 28, 2022 8:46 AM
In her new role, Aneja will be responsible for creating a strategic roadmap for leading digital-first brands, integrating and scaling the recent acquisitions
exchange4media Staff Dec 16, 2021 5:15 PM
The Chairman & MD of ITC Ltd has been awarded this title for making the company an incredibly stable and strong conglomerate and turning it into one of the fastest-growing FMCG companies in India
exchange4media Staff Dec 2, 2021 8:39 PM
The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient
exchange4media Staff Nov 25, 2021 6:47 PM
The actor is featured in a new commercial launched by the brand, which will be on air shortly
exchange4media Staff Nov 2, 2021 4:21 PM
Indian brands, emboldened by dropping covid cases, are pulling out all the stops with new launches and aggressive ad campaigns
Shantanu David Oct 28, 2021 8:21 AM
Brands are looking to splurge 20-40% of their annual marketing budgets in Q3
Mansi Sharma Sep 21, 2021 8:48 AM
The FMCG company has planted over 2400 trees across its geographies, in partnership with Grow Trees (India), Greensavers (Bangladesh) and Shahgra (Egypt)
exchange4media Staff Sep 14, 2021 4:16 PM
Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war
Neha Chauhan Aug 31, 2021 8:30 AM
The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV
exchange4media Staff Aug 16, 2021 9:02 AM
The ready-to-make frozen momos will be exclusively available online on Bigbasket in 10 cities
exchange4media Staff Jul 14, 2021 12:41 PM
The FMCG company had previously acquired 33.09% equity stake in Helios for its brand 'The Man Company' in two tranches, in Dec 2017 & in Feb 2019
exchange4media Staff Jun 28, 2021 2:53 PM
