The company expects FMCG e-commerce sales to grow at 44% CAGR to $4-bn by 2022, as per insights from E-Trak Index. The e-commerce channel contributes to 2% of the current FMCG market

exchange4media Staff 1 day ago

The campaign was conceptualised by McCann World Group

exchange4media Staff Nov 30, 2019 7:22 AM

Guest Column: Amrinder Singh, Director, Bonn Group of Industries writes about how Influencer Marketing is used for niche products & being authentic is the new chic

Amrinder Singh Nov 22, 2019 9:40 AM

Sen set up Unibic India in 2004 along with Unibic Australia’s Michael Quinn and Dhruv Deepak Saxena in Bengaluru

exchange4media Staff Nov 20, 2019 12:44 PM

Nidhi Srivastava, BASES Lead, Nielsen South Asia, shares insights on innovations within the FMCG sector, the idea behind Top Breakthrough Innovations Awards for India, and more

Shikha Paliwal Nov 20, 2019 8:49 AM

The awards celebrate recent product innovations across various categories in the FMCG sector in India

exchange4media Staff Nov 19, 2019 6:32 PM

Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it

Shikha Paliwal Oct 23, 2019 8:55 AM

According to Nielsen Q3 July-September’19 FMCG Growth Report, the sector clocked a value growth of 7.3% in Q3’19, down from 16.2% in Q3’18

Noel Dsouza Oct 18, 2019 8:59 AM

Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more

Noel Dsouza Sep 27, 2019 9:09 AM

Auto sector has seen a decline of 5% from January to July compared to the same time in the previous year, as per TAM Adex data

exchange4media Staff Sep 9, 2019 4:19 PM

Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

The newly appointed Chairman of Dabur India talks about the strategies the brand has adopted to bounce back in the market

Dolly Mahayan Jul 31, 2019 8:13 AM

K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019 

Noel Dsouza Jul 26, 2019 8:45 AM

The new Milkybar Moosha Cocoa Crispies is packed with unique combinations of white and brown, crispy and creamy texture and a different interesting shape on each cube

exchange4media Staff Jul 19, 2019 3:01 PM

Christopher says the focus of his new venture would be business development for organisations, across tech, FMCG, BFSI, and media brands sectors

Simran Sabherwal Jul 18, 2019 8:29 AM

Conceptualised by Ogilvy, the campaign comprises a series of four TVCs highlighting ITC’s rich bouquet of world-class Indian brands

exchange4media Staff Jul 6, 2019 9:16 AM

APIS India started its Indian consumer business just 36 months ago and has become a strong player in e-commerce and modern trade segment

exchange4media Staff Jun 24, 2019 8:53 PM

Conceptualised by Lowe Lintas, the digital campaign will be highlighted across Facebook, Google, YouTube and other digital platforms

exchange4media Staff Jun 17, 2019 3:50 PM

The campaign will see renowned chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra and Meghna coming together to create innovative recipes using Alpenliebe Juzt Jelly

exchange4media Staff Jun 1, 2019 9:06 AM