fmcg
Sudhir Sitapati recently marked his birthday, offering an opportunity to reflect on more than two decades of leadership across India’s consumer business sector
With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital
Kanchan Srivastava Sep 3, 2026 8:58 AM
This expanded mandate is alongside his existing role overseeing Corporate Affairs, Communications and Sustainability
While sugar prices have surged 30%, rising cost of edible oil, wheat, cocoa adds to margin pressure; packaged food advertisers left to choose between cutting spends or protecting festive visibility
Kanchan Srivastava Sep 2, 2026 9:24 AM
The appointment follows a three-month global media pitch process initiated in March 2026
He will focus on strengthening Ferrero India’s route-to-market strategy, commercial excellence and category excellence initiatives
e4m Staff Sep 1, 2026 12:38 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact
Ganapathy Viswanathan Sep 1, 2026 9:24 AM
FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term
Kanchan Srivastava Aug 31, 2026 8:40 AM
Vohra brings over two decades of experience across the beauty, personal care and FMCG sectors
e4m Staff Aug 29, 2026 8:30 AM
Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used
Ganapathy Viswanathan Aug 28, 2026 10:49 AM
Before joining Aditya Birla New Age Hospitality, Sharma was with Tata CLiQ Fashion
e4m Staff Aug 26, 2026 2:45 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
Brands are gearing up for the festive rush with sharper offers, hyper-local campaigns and regional activations, as mass media and digital spends are expected to rise
Kanchan Srivastava Aug 24, 2026 9:38 AM
Basu was previously Head of Marketing, Product & Ecommerce at Voltas Beko
e4m Staff Aug 24, 2026 9:21 AM
The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products
In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareholder base & a disrupted distribution model
Savi Khanna Aug 22, 2026 9:54 AM
The latest CEO transitions indicate a sector increasingly looking for leaders who can navigate growth, premiumisation and changing consumer behaviour
Sandhi Sarun Aug 21, 2026 5:38 PM
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
The company’s FMCG segment contributed nearly 26% of consolidated revenue and 30% of consolidated EBITDA
e4m Staff Aug 17, 2026 2:32 PM
e4m has learnt that Gupta, who is currently the CEO and Managing Director of VLCC, will join Himalaya on September 23, 2026
Imran Fazal Aug 12, 2026 5:16 PM
Aasif Malbari has helmed senior roles at HUL, Tata Motors and GCPL, bringing experience across FMCG, finance, mobility and business transformation
e4m Staff Aug 12, 2026 11:38 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines Sitapati’s leadership journey & the experience he brought from one of the world’s most sophisticated consumer companies
Ganapathy Viswanathan Aug 12, 2026 9:12 AM
Aasif has spent three decades in the FMCG and auto industries, at GCPL, Tata Motors, and Hindustan Unilever
e4m Staff Aug 11, 2026 4:21 PM
Pawshe joins PHD Media after serving as Senior Director at WPP Media
e4m Staff Aug 10, 2026 10:58 AM
With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time
NATIVE CONTENT Aug 7, 2026 5:40 PM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
Prior to the promotion, he served as Senior Vice President, D2C & Online Revenue
Quick commerce has emerged as a key catalyst for growth of the condiment category with new-age food brands broadening their offerings
Sunidhi Vijay Aug 6, 2026 9:35 AM
The FMCG major reported a 23% rise in revenue and 25% growth in profit after tax for Q1 FY27, supported by double-digit India volume growth and continued brand investments
The FMCG company said digital and artificial intelligence are becoming core enablers of its growth strategy
Sunil Manhas has worked across sectors including FMCG, technology, consumer durables, automotive, beverages and BFSI
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and stay visible in a fragmented marketplace
Kanchan Srivastava Aug 3, 2026 8:43 AM
At Kotak Mahindra Bank, Samajpati serves as Executive Vice President and Head of Marketing & Propositions for the Consumer Bank business
A successful product launch is now judged less by shelf presence and more by repeat purchases and reorders
Anuja Jain Jul 29, 2026 9:09 AM
Revenues of Good Home and Eva together were ₹148 crore in FY26, which are being acquired at a consideration of Rs 256 Cr
e4m Staff Jul 23, 2026 5:47 PM
Revenue grew 25% to Rs 6,378 crore, driven by volume growth, rural demand, exports and sustained momentum in quick commerce
e4m Staff Jul 22, 2026 12:40 PM
MTR is evolving its portfolio, marketing and distribution to meet Gen Z's demand for convenience while building on over a century of trust. Anupam Nair, Chief Marketing and Growth Officer, shares more
Simran Sabherwal Jul 22, 2026 8:57 AM
Retail media has become a core performance channel, particularly for FMCG, beauty, electronics and brands reliant on quick commerce
Shantanu David Jul 20, 2026 9:16 AM
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures
e4m Staff Jul 10, 2026 1:13 PM
Milind Sarwate has been reappointed as an Independent Director for a second five-year term
e4m Staff Jul 10, 2026 12:25 PM
Prior this elevation, Chopra served as Chief Operating Officer of TIML
For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, availability and trust matter as much as advertising
Shalinee Mishra Jul 7, 2026 9:12 AM
Chief Growth and Marketing Officer for India & Emerging Markets moves on, marking the end of a five-year stint with the adtech company