The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2 & 3 markets

exchange4media Staff Dec 4, 2020 1:10 PM

After an unprecedented decline of -19% in the Jan-Mar quarter, FMCG industry displayed signs of recovery in Q3’20 with a 1.6% growth (versus Q3 ‘19), says the report

exchange4media Staff Nov 27, 2020 3:14 PM

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare

Nafisa Shaheen Nov 4, 2020 8:42 AM

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik

exchange4media Staff Oct 13, 2020 12:49 PM

The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik

exchange4media Staff Oct 13, 2020 12:47 PM

Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on

Tasmayee Laha Roy Oct 12, 2020 9:04 AM

Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more

Nafisa Shaheen Oct 2, 2020 9:44 AM

The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants

Noel Dsouza Sep 22, 2020 9:29 AM

According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%

exchange4media Staff Aug 19, 2020 2:39 PM

As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process

exchange4media Staff Aug 3, 2020 2:32 PM

As per the Nielsen Q2 2020 FMCG report, there was a significant drop in sales of premium segments across the category baskets in April-May while mass or popular offerings gained salience

exchange4media Staff Jul 31, 2020 10:21 AM

The brand marks the transition with a new logo, sonic identity and mass media campaign

exchange4media Staff Jun 26, 2020 2:05 PM

The move is in line with the company’s plan to focus on direct to consumer channels to explore newer categories of consumers and to strengthen communication with existing customers

exchange4media Staff Jun 24, 2020 1:45 PM

The campaign intends to strike a chord with its consumers amidst the pickle season

exchange4media Staff Jun 20, 2020 4:05 PM

The company has launched RoohAfza Fusion & RoohAfza Milkshake

exchange4media Staff Jun 16, 2020 10:00 PM

The TVC crafted by BBDO has been made in Hindi, Tamil and Telugu

exchange4media Staff Jun 15, 2020 1:55 PM

The Ahmedabad-based consultancy has secured the mandate of Roastea, Clear Water, Jivraj 9, NEI from the CK Birla Group and Ashwika Warehousing

exchange4media Staff Jun 11, 2020 11:52 AM

McCann has crafted a film for the herbal brand centred on the trust reposed on it by its consumers

exchange4media Staff Jun 9, 2020 8:37 AM