As per TAM AdEx quarterly report for July-Sept '22, TV ad volume has grown 2% in the period compared to Jan-March 2022

exchange4media Staff Nov 10, 2022 1:45 PM

Somasree Bose Awasthi?blur=25

She joins from GCPL where she worked for the last 18 years

exchange4media Staff Nov 8, 2022 7:58 AM


While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts

Kanchan Srivastava Sep 7, 2022 8:37 AM


The FMCG company’s advertising and sales promotion expenses stood at Rs 96.92 crore for the quarter ended June 30, 2022

exchange4media Staff Aug 24, 2022 8:52 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 20, 2022 7:52 AM


Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand recall among consumers

Javed Farooqui Aug 18, 2022 8:54 AM


The company said advertising spends increased on a YoY basis as it maintained investments towards the strategic brand building of core and new franchises

exchange4media Staff Aug 9, 2022 6:04 PM


During Q1 FY23 earnings call, HUL CFO & Executive Director, Finance and IT Ritesh Tiwari said the company's priority was to drive growth that is consistent, competitive, profitable, and responsible

exchange4media Staff Jul 28, 2022 7:56 AM


While some industry experts say that leading corporates acquiring D2C start-ups will see increased spending and new marketing strategies, others opine that the impact may not be significant

Kanchan Srivastava Jul 11, 2022 8:47 AM


Tata, Ambani and Adani groups are acquiring several ecommerce start-ups. Many of them are D2C brands with plenty of online consumers and data with them

Kanchan Srivastava Jun 21, 2022 8:50 AM


Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors

exchange4media Staff May 20, 2022 1:02 PM


The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care

Naziya Alvi Rahman Feb 24, 2022 11:01 AM


Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced companies to cut down on ad spends, as reflected in their third quarter results

Sonam Saini Feb 23, 2022 9:16 AM

Amrinder Singh?blur=25

Guest Column: Amrinder Singh, Director, Bonn Group of Industries, outlines the expectations of the FMCG industry from Union Budget 2022

Amrinder Singh Jan 28, 2022 8:46 AM

Sukhleen Aneja?blur=25

In her new role, Aneja will be responsible for creating a strategic roadmap for leading digital-first brands, integrating and scaling the recent acquisitions

exchange4media Staff Dec 16, 2021 5:15 PM

Sanjiv Puri?blur=25

The Chairman & MD of ITC Ltd has been awarded this title for making the company an incredibly stable and strong conglomerate and turning it into one of the fastest-growing FMCG companies in India

exchange4media Staff Dec 2, 2021 8:39 PM

kantar report?blur=25

The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient

exchange4media Staff Nov 25, 2021 6:47 PM