The data on COVID-19 pandemic consumer patterns was presented by Prasun Basu, South Asia President, Nielsen Global Connect & Sameer Shukla, West Market Leader, Nielsen Global Connect, South Asia

Noel Dsouza Mar 27, 2020 8:33 AM

The range comes in three flavours- Sizzlin Jalapeno, Cheese and Herbs and Tomato Mexicana

exchange4media Staff Mar 19, 2020 10:00 PM

Industry experts express mixed sentiments - while some are hopeful about the industry tiding over the situation others feel a drop in advertising revenues is imminent

Sonam Saini Mar 19, 2020 8:12 AM

The campaign which challenges gender stereotypes, sees people sharing their opinion on the change they want to see

exchange4media Staff Mar 16, 2020 3:08 PM

The brand has focused on digital amplification across social media platforms in collaboration with Akshay Kumar and key influencers such as Miss Malini, Chef Ajay Chopra and Deeksha Joshi

exchange4media Staff Feb 29, 2020 10:48 AM

Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation

exchange4media Staff Feb 25, 2020 5:07 PM

Musthafa, CEO - iD Fresh Food speaks about their unique product innovations meant to drive sustainability & consumer convenience

Neethu Mohan Feb 18, 2020 8:21 AM

Datta will head Wavemaker India's North operations and will report to Ajay Gupte, CEO, Wavemaker – South Asia

exchange4media Staff Feb 10, 2020 4:44 PM

Profit after tax stood at Rs 272 crore, an 11% jump from the previous year

exchange4media Staff Jan 31, 2020 8:12 PM

Consolidated net profit grew 8.7% to Rs 397.7 crore, up from Rs 366.1 crore in the corresponding period last year

exchange4media Staff Jan 31, 2020 7:37 PM

According to Nielsen's Quarterly FMCG Snapshot report, last quarter of 2019 saw the FMCG industry grow at 6.6% indicating an arrest as against the sharp slowdown witnessed in the previous quarters

exchange4media Staff Jan 21, 2020 3:39 PM

The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms

Misbaah Mansuri Jan 21, 2020 8:06 AM

Kiran, who has a 15-year-experience in FMCG, will be reporting to the Managing Director Vishal Shah.

exchange4media Staff Jan 6, 2020 4:07 PM

FMCG brand leaders like Suresh Narayanan, Bharat Puri, Nikhil Prasad Ojha & Deepak Iyer spoke about relentless innovation & growth strategies built on sustainability

Christina Moniz Dec 19, 2019 8:59 AM

The products are available in all hypermarkets, exclusive Mother’s Recipe outlets and local retail stores across Delhi-NCR, Bangalore, Mumbai, Pune, Ahmedabad and on e-commerce portals like Bigbasket

exchange4media Staff Dec 16, 2019 4:39 PM

The company expects FMCG e-commerce sales to grow at 44% CAGR to $4-bn by 2022, as per insights from E-Trak Index. The e-commerce channel contributes to 2% of the current FMCG market

exchange4media Staff Dec 4, 2019 5:23 PM

The campaign was conceptualised by McCann World Group

exchange4media Staff Nov 30, 2019 7:22 AM

Guest Column: Amrinder Singh, Director, Bonn Group of Industries writes about how Influencer Marketing is used for niche products & being authentic is the new chic

Amrinder Singh Nov 22, 2019 9:40 AM

Sen set up Unibic India in 2004 along with Unibic Australia’s Michael Quinn and Dhruv Deepak Saxena in Bengaluru

exchange4media Staff Nov 20, 2019 12:44 PM

Nidhi Srivastava, BASES Lead, Nielsen South Asia, shares insights on innovations within the FMCG sector, the idea behind Top Breakthrough Innovations Awards for India, and more

Shikha Paliwal Nov 20, 2019 8:49 AM