fmcg

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh 1 week ago

Coco Soul Foods which include Coconut Spreads, Coconut Chips and 100% Organic Coconut Sugar; all made using coconut

exchange4media Staff 1 week ago

Publicis Beehive will strategize and execute forward-thinking communication for the brand while establishing its legacy as a trusted & leading snacks player in the Indian market

exchange4media Staff 04-April-2019

Since 2017, Ferrero has acquired several U.S. brands and with this transaction, will enter into new strategic product categories and will further strengthen its position in the North American market

exchange4media Staff 02-April-2019

PC Musthafa, CEO & Co-Founder iD Fresh Food tells us about the company's new vertical, marketing mix, upcoming campaigns and expansion plans

Neethu Mohan 29-March-2019

Burman talks about the brand's origins in the bylanes of Kolkata to emerging as a transnational enterprise with presence in over 120 countries across the globe

Ekta Makan 12-March-2019

Sumit Mathur, Chief Marketing Officer, Kellogg’s India talks about how this new offering is part of a larger strategy of building a robust, sharp and more relevant portfolio for the Indian consumer

Dolly Mahayan 19-February-2019

At the unveiling of the Pitch Madison Advertising Report, Sunil Kataria, CEO- India & SAARC, Godrej Consumer Products Limited discussed the need to re-write the rules of the game in the FMCG category

exchange4media Staff 14-February-2019

Conceptualized by Mullen Lintas, the 30-second ad film features ace Indian cricket captain, youth icon and fitness enthusiast Virat Kohli

exchange4media Staff 10-December-2018

A weekly round-up of all stories that made headlines this week

exchange4media Staff 10-November-2018

Increased purchase across India, attractive offers, significant promotional activities by brands and rise in ad spends all point to a festive season full of hope and cheer

Dolly Mahayan 05-November-2018

The centre, the 10th such facility for the company globally, will create and innovate products for brands in the Chocolates and Beverages categories

Eularie Saldanha 01-November-2018

The film is currently being activated on television as well on digital platforms

exchange4media Staff 08-October-2018

Sanya Malhotra and Fatima Sana Sheikh give a new meaning to the concept of breaks with the latest KitKat campaign ‘Karo jo karna hai, break mein banta hai’.

exchange4media Staff 02-September-2018

CEO – India & SAARC, Godrej Consumer Products Limited (FMCG Business), shared the idea behind the company's new innovation and how it helps bring about a change in society

exchange4media Staff 21-August-2018

Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

exchange4media Staff 27-July-2018

He joins Hershey from Mondelez India Foods Private Limited, where he worked as Associate Director – Integrated Supply Chain Operations, Central India Cluster

exchange4media Staff 26-July-2018

He will report to the President, GCBM, Asia, Middle East and Africa (AMEA). Mondelez has confirmed the news to exchange4media.

Madhuwanti Saha 26-July-2018

President - South Asia, The Nielsen Company, had some rather positive forecasts for India while delivering the State of the Union at the launch of the BW Businessworld Marketing Whitebook

exchange4media Staff 23-July-2018

This year the growth rate for TV is expected to be 13 per cent, while Radio is expected to grow at 15 per cent. Print is expected to grow by over 4 per cent.

exchange4media Staff 11-July-2018