According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%

exchange4media Staff Aug 19, 2020 2:39 PM

As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process

exchange4media Staff Aug 3, 2020 2:32 PM

As per the Nielsen Q2 2020 FMCG report, there was a significant drop in sales of premium segments across the category baskets in April-May while mass or popular offerings gained salience

exchange4media Staff Jul 31, 2020 10:21 AM

The brand marks the transition with a new logo, sonic identity and mass media campaign

exchange4media Staff Jun 26, 2020 2:05 PM

The move is in line with the company’s plan to focus on direct to consumer channels to explore newer categories of consumers and to strengthen communication with existing customers

exchange4media Staff Jun 24, 2020 1:45 PM

The campaign intends to strike a chord with its consumers amidst the pickle season

exchange4media Staff Jun 20, 2020 4:05 PM

The company has launched RoohAfza Fusion & RoohAfza Milkshake

exchange4media Staff Jun 16, 2020 10:00 PM

The TVC crafted by BBDO has been made in Hindi, Tamil and Telugu

exchange4media Staff Jun 15, 2020 1:55 PM

The Ahmedabad-based consultancy has secured the mandate of Roastea, Clear Water, Jivraj 9, NEI from the CK Birla Group and Ashwika Warehousing

exchange4media Staff Jun 11, 2020 11:52 AM

McCann has crafted a film for the herbal brand centred on the trust reposed on it by its consumers

exchange4media Staff Jun 9, 2020 8:37 AM

Guest Column: Ophira Bhatia, Director, Corporate Governance Affairs, Mondelez India, says the company aims to make snacking sustainable by creating a future where people and the planet thrive

Ophira Bhatia Jun 5, 2020 7:26 PM

The initiative has currently been launched as a pilot in Bengaluru and will eventually expand to 4 more cities across Mumbai, Gurugram, Delhi, and Jaipur

exchange4media Staff May 26, 2020 1:11 PM

The campaign comprises of a series of 4 TVCs which celebrate important people in our lives and the new bonds forged during the COVID-19 crisis

exchange4media Staff May 26, 2020 12:04 PM

The digital campaign aims to remind us to have more empathy and be thankful for what we have during these challenging times

exchange4media Staff May 25, 2020 8:44 AM

The new product, part of Bonn's NUHealth range, comprises a mix of vitamins, protein, iron and a host of other nutrients for a balanced and a healthy diet during the pandemic

exchange4media Staff May 22, 2020 12:00 AM

Singh, Director, Bonn Group, speaks about the group’s foray into the healthy bread segment and its launch amidst the COVID-19 lockdown

Misbaah Mansuri May 21, 2020 8:56 AM

The film focuses on the safety measures that MTR Foods is following during production and distribution

exchange4media Staff May 11, 2020 7:33 PM

Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19

exchange4media Staff May 4, 2020 6:51 PM

The company has ramped up production to ensure supply that will help meet increasing consumer demand

exchange4media Staff May 4, 2020 4:48 PM

ITC Ltd has expressed gratitude towards all employees and associates who are battling all odds to manage the task of ensuring sourcing, manufacturing & distribution of ITC’s essential commodities

exchange4media Staff Apr 4, 2020 10:00 PM