Ferrero India names Rohit Batra as Sales Director

He will focus on strengthening Ferrero India’s route-to-market strategy, commercial excellence and category excellence initiatives

e4m by e4m Staff
Published: Sep 1, 2026 12:38 PM  | 2 min read
Rohit Batra Promoted to Sales Director at Ferrero India
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  • Ferrero India Private Limited has appointed Rohit Batra as the new Sales Director, effective September 1, 2026.
  • In his role, Batra will lead the sales organization, focusing on growth across various sales channels and enhancing the company's route-to-market strategy.
  • He has over 30 years of experience in supply chain, manufacturing, operations, and procurement, and has been with Ferrero for over 13 years in various leadership positions.
  • Managing Director Hamid Touil expressed confidence in Batra's ability to drive growth, citing his extensive experience and understanding of the business and customers.

Ferrero India Private Limited, part of the Ferrero Group, today announced the appointment of Rohit Batra as the new Sales Director, Ferrero India, effective 1st September 2026.

In his new role, Rohit will head Ferrero India’s sales organisation and spearhead its growth agenda across all sales channels. He will focus on strengthening Ferrero India’s route-to-market strategy, commercial excellence and category excellence initiatives. He will be responsible for building market share, strengthening customer partnerships and driving sharper execution across all channels including general trade, modern trade, e-commerce and out-of-home.

Rohit Batra is a part of the Executive Management team and has held positions such as Head of Supply Chain and Head of Emerging Markets during his 13+ year of tenure at Ferrero. With over 30-year experience, Rohit has led several roles in the areas of supply chain, manufacturing, operations and procurement in FMCG, pharma and service industries.

Hamid Touil, Managing Director, Ferrero India, said: “We are delighted to have Rohit take on the leadership of our sales organisation. His extensive experience across the value chain, combined with his deep understanding of the business and customers, gives him a unique perspective to strengthen and lead our growth agenda.”

Rohit Batra, Sales Director, Ferrero India, added: “I am excited to take on this role at an important phase in Ferrero India’s growth journey.  With an ever-evolving customer landscape, we look forward to strengthening our go-to-market capabilities, accelerating each channel growth and creating greater value for our customers and consumers.”

Published On: Sep 1, 2026 12:38 PM