Arjoon Bose appointed VP Marketing, EMEA & India at Coach
Prior to joining Coach, Arjoon Bose served as Global Chief Marketing & Digital Officer at Bel
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Published: Jan 15, 2026 3:15 PM | 1 min read
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Arjoon Bose has been appointed Vice President, Marketing for Europe, the Middle East, Africa, and India at Coach. In this role, he will lead the brand’s marketing strategy across key global markets.
Before joining Coach, Arjoon Bose was Global Chief Marketing & Digital Officer at Bel, spearheading brand and digital transformation initiatives across multiple markets. Prior to that, he spent nine years at General Mills, advancing to the role of International Head of Creative & Growth Ideas, overseeing regions including Europe, Australia, Asia, and Latin America.
Bose shared on LinkedIn: “New Year, New gig! Tipping over into the world of fashion&retail as Vice President Marketing Coach for Europe,Middle East,Africa& India.”
He added: “With a renewed approach to brand building driving our global momentum, I feel incredibly lucky for this opportunity to work with our talented teams to bring our legacy brand("America's Original House of Leather") to a new generation of consumers, rooted in self-expression, through the lens of courage, creativity & craftmanship, and inspired by the spirit of possibility of our hometown New York.”
Bose began his career at L’Oréal, where he spent a decade honing his expertise in brand marketing and leadership.
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