Jyoti Samajpati: Leading marketing for Kotak Mahindra Bank
At Kotak Mahindra Bank, Samajpati serves as Executive Vice President and Head of Marketing & Propositions for the Consumer Bank business
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Published: Aug 1, 2026 3:04 PM | 2 min read
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- Jyoti Samajpati has been appointed as Executive Vice President and Head of Marketing & Propositions for Kotak Mahindra Bank's Consumer Bank business, expanding her responsibilities from her previous role as Head of Propositions.
- In her new position, she will oversee consumer marketing, customer propositions, strategic partnerships, and customer experience design, focusing on strengthening the Kotak brand and driving growth through consumer insights.
- Samajpati brings over 20 years of experience in brand building and business transformation, including nearly 18 years at Unilever in various leadership roles, most recently as Senior Global Brand Director for Closeup.
- Her career began in advertising with Lowe Lintas in 2004, followed by roles at Marico and Hindustan Unilever, where she managed significant brands before transitioning to the banking sector in 2024.
With more than two decades of experience spanning consumer goods and financial services, Jyoti Samajpati has built a career around brand building, innovation and business transformation. Now, Kotak Mahindra Bank has entrusted her with a broader mandate, elevating her to Executive Vice President (EVP) and Head of Marketing & Propositions for its Consumer Bank business.
Samajpati, who joined Kotak Mahindra Bank as Executive Vice President in 2024, previously served as Head of Propositions. In her expanded role, she will lead consumer marketing, customer propositions, strategic partnerships, go-to-market strategy, customer experience design and lifecycle management across the bank's consumer banking portfolio.
Her key priorities include strengthening the Kotak brand through integrated marketing, building differentiated customer propositions, driving growth through consumer insights, forging strategic ecosystem partnerships and embedding customer-centricity across products, experiences and communications.
Before joining Kotak Mahindra Bank, Samajpati spent nearly 18 years with Unilever, where she held several leadership roles across foods, beauty, personal care and oral care. She most recently served as Senior Global Brand Director for Closeup.
Her career began in advertising with Lowe Lintas (now MullenLowe Lintas Group) in 2004 as a Planning Manager, before she moved to Marico as a Brand Manager. In 2007, she joined Hindustan Unilever to manage the tea portfolio, overseeing brands such as Taj Mahal and Lipton.
Over the years, she progressed through the organisation, taking on leadership roles across haircare, skincare and global brand management before making the transition to banking in 2024.
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