banking
Approximately 1,000 Deutsche Bank employees in India are expected to join Kotak as part of this transaction
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
Before joining Axis Bank, Puneet Sharma spent over a decade at Tata Capital
e4m Staff Jun 30, 2026 2:35 PM
Prior to this appointment, he served as Deputy Managing Director and Group Chief Risk Officer at SBI
e4m Staff Jun 30, 2026 12:25 PM
Rajeev Mantri’s last working day as Chief Financial Officer will be 25 September 2026
e4m Staff Jun 30, 2026 8:22 AM
Vaswani was previously associated with Barclays, JP Morgan Chase and Citigroup
Prior to joining NBSL, Gaurav Kochhar led the UPI, Digital Payments and API Banking business at ICICI Bank
e4m Staff Jun 23, 2026 1:40 PM
Ankush Bhattacharya has been associated with Jana Small Finance Bank for close to 4 years
e4m Desk Jun 19, 2026 11:33 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead
Ritika Upmanyu Jun 17, 2026 12:34 PM
A report from Rediffusion’s ICYMI explains how India’s most profitable banks turned customer trust into record earnings, with HDFC Bank and SBI leading the pack
Prior to this, Brajesh Kumar Singh was Executive Director of Indian Bank
Prior to joining Protean, he served at YES Bank as Country Head – Transaction Banking, Government, Multinational & New Economy Business, IBU & Knowledge Units
Before the promotion, she was serving as Vice President – Marketing at the bank
Gautam Anand's appointment will play a key role in strengthening connectivity across HSBC’s international network for Global India clients
e4m Staff Apr 30, 2026 11:25 AM
K.S. Raju previously served as the Managing Director and Chief Executive Officer of Canara Bank
e4m Staff Apr 8, 2026 12:20 PM
Prashant Kumar completed his tenure and stepped down as MD & CEO and Director of Yes Bank on 5 April 2026
e4m Staff Apr 6, 2026 10:50 AM
S. Anantharaman brings over three decades of experience in banking and financial services space
e4m Staff Apr 2, 2026 12:24 PM
The initiative introduces an engaging and practical approach to financial awareness,
NATIVE CONTENT Mar 31, 2026 4:35 PM
Prior to joining Finfinity, Saaurabh R Pradhaan spent over nine years with YES Bank
e4m Staff Mar 16, 2026 12:14 PM
Anoop Manohar, Chief Marketing Officer, Axis Bank, shares that digital accounts for over 50% of Axis Bank’s marketing mix and is also working on influencer collabs
Sunidhi Vijay Mar 16, 2026 9:28 AM
Vinay Muralidhar Tonse to take over as MD & CEO from Prashant Kumar on 6 April 2026
e4m Staff Mar 12, 2026 3:16 PM
Sreedevi Pillai brings 36 years of banking leadership experience, most of it at SBI
e4m Staff Mar 12, 2026 1:09 PM
Prior to joining Pantomath, Mitul Shah was associated with DAM Capital as Executive Director
e4m Staff Jan 21, 2026 1:31 PM
Mike, who is currently Interim COO of the Swiss Private Bank, will start in the role in April this year
Anup Kumar Saha most recently served as Managing Director at Bajaj Finance
e4m Staff Jan 12, 2026 10:42 AM
He has been with PNB Housing Finance for over 13 years now, progressing from Senior Manager – Underwriting to Chief Sales Officer – Retail
e4m Staff Dec 22, 2025 5:44 PM
Experts note that BFSI marketers are increasingly recognising that regional storytelling builds trust, improves recall and drives conversions, especially in insurance, savings and micro-credit
Sunidhi Vijay Dec 15, 2025 8:45 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message writes on the new wave of celebrity-driven banking ads
Ganapathy Viswanathan Dec 5, 2025 12:53 PM
Guest Column: Atul Pande, Entrepreneur, Seed Investor and Chief Executive, writes on the need for a new banking philosophy — that focuses on reach, inclusion, innovation, and resilience
Atul Pande Nov 7, 2025 1:34 PM
Prior to joining Equitas, he was associated with Kotak Mahindra Bank as the Head of Bank Finance Function
A seasoned SBI veteran, Bhuvaneshwari A. brings over three decades of experience
e4m Staff Nov 5, 2025 10:48 AM
Guest Column: Kedarswamy Ravangave, EVP – Marketing, Kotak Mahindra Bank, says each customer insight is a key opportunity for banks to innovate and stay competitive in a rapidly evolving market
Kedarswamy Ravangave Sep 30, 2025 2:29 PM
A sizeable chunk of the ad spends is believed to be directed at seasonal campaigns designed around periods such as March’s tax-saving rush or the September–December festive cycle
Sunidhi Vijay Sep 15, 2025 8:48 AM
Prior to joining Federal Bank, he served as Group President and Head of Consumer Bank at Kotak Mahindra Bank
e4m Staff Apr 10, 2025 4:28 PM
Babu, a founding member of SwiffyLabs, brings over three decades of expertise in core banking technology
e4m Staff Feb 18, 2025 6:41 PM
Guest Column: Shailendra Singh, Chief General Manager (HRM & Marketing), Bank of Baroda talks about their various initiatives for the pilgrims at Mahakumbh
Shailendra Singh Feb 11, 2025 3:47 PM
Television also remains a crucial medium for BFSI advertisers, with ad volumes on TV experiencing a 19% growth in H1'24 compared to H1'22 and a 14% rise when compared to H1'23
e4m Staff Oct 14, 2024 12:21 PM
Guest Column: Nipun Kaushal, CMO & Head CSR, YES BANK, writes on how AI is augmenting customer experiences and bringing greater trust in the banking and financial services space
Nipun Kaushal Oct 10, 2024 9:03 AM
BFSI sector has seen a rise in ad budgets in recent years, with spends surging 13% compared to 2022. The trend is fuelled by factors such as increased competition and growth of digital
e4m Staff Sep 30, 2024 9:07 AM
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
Sumit Bali is an accomplished banking professional with over 30 years of experience in Retail Lending and Collections
e4m Staff Aug 26, 2024 6:39 PM
Apurva Sircar, Head of Marketing, Bandhan Bank, talks about the bank's incredible journey, its campaign strategies, and a lot more
e4m Staff May 6, 2024 12:29 PM
The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
e4m Staff Oct 9, 2023 11:08 AM