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CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers

Dolly Mahayan 04-December-2018

Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign

exchange4media Staff 13-November-2018

#IndiaInvited digital campaign kicked-off with real stories of people who have faced discrimination in the face of opportunity. Conceptualised and executed by Tonic Worldwide, it extended an invitation to all Indians to be a part of the movement through various innovations.

exchange4media Staff 19-August-2018

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha 06-July-2018

The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements

exchange4media Staff 17-October-2017

A cricket-based theme highlighting a comparison between 6 and 4. There are many situations in cricket where a 4 is just not enough, and at those times, what you need is a 6

exchange4media Staff 30-April-2016

The campaign conceptualised by Cartwheel is pegged on 3 unique features of the bank’s mobile experience: Instant Money Transfer, Tweet to Buy a Book & Flight Booking

Sarmistha Neogy 10-December-2015

Keeping favourable market projections in mind, industry experts are making strategic business decisions. The first one to show absolute faith in m-commerce was Myntra, and others are expected to follow. Industry experts debate over challenges faced by the industry

Ankur Singh 24-July-2015

Post ING Vysya's merger with Kotak Mahindra Bank, the 'Kona Kona Kotak' rebranding campaign was executed across radio, TV, outdoor and social media. Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the strategy behind the transition

Sarmistha Neogy 28-April-2015

Karthi Marshan, Head of Marketing at Kotak Mahindra Bank on how Jifi’s Hashtag Banking brings ultra-convenience to common banking transactions and how the campaign furthers the brand’s digital positioning

Priyanka Mehra 17-March-2015

The agency also won business across 23 new clients, worth upwards of Rs 300 crore in the first half of 2014

exchange4media Staff 18-July-2014

The Head of Marketing, Kotak Bank says that customers today are very happy to be co-creators with the brand and want to have a sense of empowerment that they can dictate what should happen in the future

Abhinav Trivedi 25-March-2014

A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It can improve the search engine ranking of brands' social media platforms

Windchimes Communications 22-March-2014

A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It can improve the search engine ranking of brands' social media platforms

Windchimes Communications 22-March-2014

From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media

Priyanka Nair 26-September-2013

Other leading spenders in the month of September include Sunsilk, BlackBerry, Renault, and Society Tea, among others

Priyanka Nair 26-October-2012

Social networking is a key driver of PC and mobile activity, cannibalising many other activities, feel marketers, as they warn “adapt or die”

Neha Goel 24-February-2012