kotak-mahindra-bank
YES Bank

Anita Pai has been appointed as Chief Operating Officer, while Jasneet Bachal has been named Chief Marketing Officer of YES BANK

exchange4media Staff Oct 10, 2019 2:52 PM

Bachal

Prior to this, Bachal was Senior Vice President & Head Marketing at Kotak Life

exchange4media Staff Sep 23, 2019 6:36 PM

Content Jam

Members for a panel discussion, moderated by Kashyap Vadapalli, were Siddharth Pal, Elizabeth Venkataraman, Mayank Shah, Ashish Lingamneni, Zubin Dubash and Sudip Sanyal

exchange4media Staff Sep 4, 2019 4:02 PM

NEONS OOH Panel 1

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff Mar 9, 2019 10:59 AM

Elizabeth Venkataraman Seema Kohli Kotak

Kotak Mahindra Bank launched special edition debit cards that feature exclusive art works by celebrated Indian artist Seema Kohli

Anjali Thakur Feb 7, 2019 8:06 AM

Karthi Marshan

CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers

Dolly Mahayan Dec 4, 2018 9:18 AM

ranveer singh kotak

Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign

exchange4media Staff Nov 13, 2018 7:50 AM

#IndiaInvited digital campaign kicked-off with real stories of people who have faced discrimination in the face of opportunity. Conceptualised and executed by Tonic Worldwide, it extended an invitation to all Indians to be a part of the movement through various innovations.

exchange4media Staff Aug 19, 2018 5:59 PM

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha Jul 6, 2018 8:54 AM

The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements

exchange4media Staff Oct 17, 2017 3:36 PM

Kotak Mahindra Bank sticks to 6% interest on savings account with '6 is better than 4' campaign

A cricket-based theme highlighting a comparison between 6 and 4. There are many situations in cricket where a 4 is just not enough, and at those times, what you need is a 6

exchange4media Staff Apr 30, 2016 7:10 AM

Will Phone Phone Pe Kotak repeat the success of ‘Kona Kona Kotak’?

The campaign conceptualised by Cartwheel is pegged on 3 unique features of the bank’s mobile experience: Instant Money Transfer, Tweet to Buy a Book & Flight Booking

Sarmistha Neogy Dec 10, 2015 9:00 AM

Trendspotting: As m-commerce rises, industry battles out key hurdles

Keeping favourable market projections in mind, industry experts are making strategic business decisions. The first one to show absolute faith in m-commerce was Myntra, and others are expected to follow. Industry experts debate over challenges faced by the industry

Ankur Singh Jul 24, 2015 8:14 AM

The idea was not to give a rude shock to ING customers, but gradually welcome them to the Kotak family: Karthi Marshan

Post ING Vysya's merger with Kotak Mahindra Bank, the 'Kona Kona Kotak' rebranding campaign was executed across radio, TV, outdoor and social media. Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the strategy behind the transition

Sarmistha Neogy Apr 28, 2015 8:30 AM

Banking in a Jifi: Kotak Mahindra Bank’s Hashtag Banking campaign

Karthi Marshan, Head of Marketing at Kotak Mahindra Bank on how Jifi’s Hashtag Banking brings ultra-convenience to common banking transactions and how the campaign furthers the brand’s digital positioning

Priyanka Mehra Mar 17, 2015 8:46 AM

Maxus titled the most 'dominant' agency in India 4th year in a row by RECMA

The agency also won business across 23 new clients, worth upwards of Rs 300 crore in the first half of 2014

exchange4media Staff Jul 18, 2014 9:28 AM

Customers will be loyal to a brand they are a part of: Karthi Marshan

The Head of Marketing, Kotak Bank says that customers today are very happy to be co-creators with the brand and want to have a sense of empowerment that they can dictate what should happen in the future

Abhinav Trivedi Mar 25, 2014 8:41 AM

Guest Column: How beauty, hospitality, healthcare, banking industries are leveraging Vine

A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It can improve the search engine ranking of brands' social media platforms

Windchimes Communications Mar 22, 2014 10:39 AM

Guest Column: How beauty, hospitality, healthcare, banking industries are leveraging Vine

A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It can improve the search engine ranking of brands' social media platforms

Windchimes Communications Mar 22, 2014 10:08 AM

Banks cash in on social media in a big way

From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media

Priyanka Nair Sep 26, 2013 7:57 AM