Ranveer Singh extols 'makhan'-smooth user experience of Kotak811 services

The campaign celebrates seamless, intuitive, and full-service experience Kotak811 now offers

by e4m Staff
Published: May 22, 2025 1:10 PM | 2 min read

Kotak Mahindra Bank (“KMBL”/“Kotak”) introduced a new chapter for Kotak811, its flagship digital banking platform, with a campaign that celebrates the seamless, intuitive, and full-service experience it now offers. Ranveer Singh stars in its latest campaign.

Speaking at the launch of the campaign, Rohit Bhasin, CMO and Head – Propositions, said, “At the heart of this evolution is a vibrant campaign featuring Ranveer Singh, capturing the essence of what modern banking should feel like: effortless, fast, and smooth. The campaign’s core message—“Banking so smooth, it’s Makkhan”—reflects the app’s frictionless user experience and its ability to meet every financial need with just a few taps.”

Manish Agarwal, Business Head, Kotak811, said, “India stands on the brink of a digital banking breakthrough, and Kotak811 is built for this very moment. From instant onboarding in under five minutes to seamless UPI payments, smart investment tools, and cashbacks—backed by the credibility of Kotak Mahindra Bank—our platform delivers a truly digital-first experience. It’s not just about ease of use; it’s about trust, security, and a user journey that feels second nature. That’s our differentiator.”

Jay Kotak, Co-head, Kotak811, emphasised the customer-centric approach behind the platform’s evolution, “This is not just a new campaign—it’s a reflection of how deeply we’ve listened to our customers. Today’s Indian consumer expects more than just an amazing payment app. They want a full-service bank that’s fast, intuitive, and always accessible. Kotak811 delivers exactly that.”