Shakti Tokas joins IndusInd Bank as AVP – Brand and Communications Marketing
He joins IndusInd Bank from Propagate India, where he served as Brand Partner for over two years.
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Published: Jul 13, 2026 11:20 AM | 1 min read
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- Shakti Tokas has been appointed as Assistant Vice President (AVP) – Brand and Communications Marketing at IndusInd Bank.
- He will be part of the bank's marketing communications team, focusing on brand-building and communications initiatives.
- Tokas announced his new role via LinkedIn, reflecting on his journey from a trainee in advertising to an in-house position at a bank.
- He previously worked as a Brand Partner at Propagate India and has over a decade of experience in advertising, marketing, and brand communications.
Shakti Tokas has joined IndusInd Bank as Assistant Vice President (AVP) – Brand and Communications Marketing. In his new role, he will be part of the bank's marketing communications team, contributing to brand-building and communications initiatives.
Tokas announced his appointment through a LinkedIn post, expressing, “Almost a decade ago I walked into the advertising agency ecosystem as a trainee who didn't know what he didn't know.
Today, I'm joining IndusInd Bank's Marketing Communications team as AVP - Marketing. Moving in-house, owning a brand from the inside for the first time, at a bank in the middle of rewriting its own story. Terrifying in the best way.
The agencies gave me the clients, the late nights, the pitches won and lost, and the people who turned all of it into something I'll carry.”
He joins IndusInd Bank from Propagate India, where he served as Brand Partner for over two years.
With over a decade of experience across advertising, marketing, and brand communications, Tokas brings expertise in brand strategy, client management, integrated marketing, and communications. His move to IndusInd Bank marks his first in-house brand leadership role as the lender continues to strengthen its brand and communications function.
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