Godrej Consumer Products names WPP Media as global media agency partner

Godrej Consumer Products Ltd has appointed WPP Media as its global media agency partner for its  international business spanning Indonesia, Bangladesh, Sri Lanka, South Africa, Nigeria,  Argentina and Chile. EssenceMediacom, part of WPP Media, has been managing GCPL's media  mandate in India since 2025. 

The appointment follows a three-month global media pitch process initiated in March 2026 to  consolidate GCPL's media operations outside India under a single global agency group. 

Nithya Ravi, Lead – Global Media, Godrej Consumer Products Ltd, (GCPL), said,"Media is a key  driver of growth for FMCG companies, and the right planning, technology and buying capabilities  help us improve both eňiciency and eňectiveness. Bringing our international media operations  under a single partner is a best practice, allowing us to combine global capabilities with local market  expertise across these regions. We look forward to working with WPP Media to support our brands'  reach across international markets.” 

Navin Khemka, President Client Solutions, WPP Media, South Asia, said, "We are delighted to  expand our partnership with Godrej Consumer Products beyond India into seven international  markets. This expanded mandate reflects the trust we have built together and our shared ambition  to create enduring brands that resonate with consumers across diverse cultures and contexts.  Delivering success across multiple markets requires the right blend of global capabilities and deep  local expertise. Together, we look forward to creating connected marketing solutions that  strengthen brand relevance, deepen consumer engagement, and support GCPL's growth ambitions  across every market.” 

Mark PaŊerson, Global President, Markets and Business Operations at WPP Media, said,  "Global growth today is built on the ability to combine scale with local relevance. We are excited to  support Godrej Consumer Products as they strengthen their presence across key international  markets, leveraging the power of data, technology, creativity, and market expertise. This expanded  partnership reflects a shared commitment to delivering integrated marketing solutions that drive  meaningful business outcomes and long-term brand growth across regions."