The study by the Esya Centre highlights that the current NTO and new regulatory framework have introduced a 2-part pricing model comprising a network capacity f...
Industry Trend
Indian DTH Industry Challenges
The Indian DTH industry is facing significant challenges, including a decline in subscriber numbers and concerns over pricing sustainability. Recent studies highlight the impact of the TRAI tariff regime on revenue distribution and the need for regulatory adjustments to address smuggling and subscriber retention.
What's New in This Topic
View All Updates
NEW
6 articles in this topic
Declining Subscriber Base
TRAI tariff regime distorts broadcasting market, shifts 80% rev to distributors:...
Key Insights
5 Insights
Declining Subscriber Base
The pay DTH subscriber base has decreased by 1.8 million in Q3, indicating a troubling trend for the industry.
Impact of TRAI Tariff Regime
A study reveals that the TRAI tariff regime has distorted the broadcasting market, shifting 80% of revenue to distributors.
Sustainability Concerns
Industry leaders express that the current pricing trajectory is not sustainable, prompting calls for regulatory changes.
Hybrid OTT Model Emergence
The hybrid OTT model is seen as a catalyst for maintaining TV's central role in Indian homes, according to Dish TV's Manoj Dobhal.
Regulatory Adjustments Needed
Broadcasters are urging TRAI and MIB to tighten STB norms to combat DTH smuggling and improve market integrity.
Frequently Asked Questions
5 Q&A
The DTH subscriber base has seen a decline of 1.8 million in Q3, indicating significant challenges in retention.
The TRAI tariff regime has distorted the market, leading to 80% of revenue being shifted to distributors.
Industry leaders are worried that the current pricing trajectory is not sustainable for long-term growth.
The hybrid OTT model is viewed as a catalyst for keeping TV central in Indian homes, according to Dish TV's Manoj Dobhal.
Broadcasters are urging TRAI and MIB to tighten STB norms and appoint a nodal officer to address DTH smuggling.
Latest Articles in This Topic
6 Articles
TRAI tariff regime distorts broadcasting market, shifts 80% rev to distributors: Study
TV to remain central to Indian homes; hybrid OTT model a catalyst: Dish TV’s Manoj Dobhal
In an exclusive conversation with e4m, Dish TV CEO Manoj Dobhal said the DTH industry must first stabilise amid subscriber losses and OTT competition before it...
DTH smuggling: Broadcasters urge TRAI, MIB to tighten STB norms, seek nodal officer in MEA
Industry executives warn that the smuggling of Indian DTH set-top boxes into neighbouring countries has become more organised
'Current pricing trajectory not sustainable for industry'
Industry experts say that while broadcasters have implemented the price hikes, DTH platforms cannot pass the increases to consumers due to affordability constra...
India’s DTH Industry at a crossroads as subscriber decline accelerates
Guest Article: Ananay Jain – Partner & National Media & Entertainment Industry Leader – Grant Thornton Bharat explore the rising issues in the DTH industry, wha...
Pay DTH subscriber base sees a decline of 1.8 million in Q3
According to latest TRAI data, the total active subscriber base of pay DTH services stood at 50.99 million as of December 31, 2025
Key People & Entities
Follow This Topic
Get email updates on the latest developments in Indian DTH Industry Challenges.
Weekly digest · No spam
AI-assisted summary, reviewed by our newsroom
The Indian DTH industry is facing significant challenges, including a decline in subscriber numbers and concerns over pricing sustainability. Recent studies highlight the impact of the TRAI tariff regime on revenue distribution and the need for regulatory adjustments to address smuggling and subscriber retention.
You May Also Like
4 Topics