trai
For cable operators, the potential withdrawal of landing page spending presents a fresh challenge
Imran Fazal Jun 5, 2026 8:43 AM
The verdict is expected to accelerate efforts by broadcasters to charge higher rates from advertisers rather than increase inventory
Imran Fazal Jun 3, 2026 8:32 AM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
The submissions reveal the growing tensions between traditional television economics and rapidly evolving connected television ecosystems
Imran Fazal May 27, 2026 9:48 AM
Broadcasters also criticized proposals around cross-holding restrictions, claiming they could force media companies to dilute ownership in their own streaming businesses
Imran Fazal May 19, 2026 8:28 AM
According to the submission, any new framework should focus on platform-level accountability rather than duplicative regulation of broadcasters
Imran Fazal May 14, 2026 11:03 AM
A major plank of the submissions is the argument that bringing FAST platforms under telecom licensing rules would violate constitutional protections relating to freedom of speech and business
Imran Fazal May 14, 2026 10:44 AM
Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period
Imran Fazal May 13, 2026 4:03 PM
The cable TV industry is seeking the classification of ALTD services
Imran Fazal May 13, 2026 3:35 PM
A key demand emerging from the submissions is that ALTD platforms should be treated on par with Distribution Platform Operators (DPOs), such as DTH, cable, IPTV and HITS operators
Imran Fazal May 13, 2026 3:28 PM
Jain joined Redcliffe Labs in November 2021 as Senior Vice President & Head of Growth
e4m Staff May 5, 2026 12:32 PM
Prior to his elevation, Rituraj Singh held the role of Senior Podcast Partner Manager
The deadline for submission of counter comments has been extended from 18th May 2026 to 25th May 2026
FAST ecosystem players including smart TV manufacturers, OS providers, and content aggregators argue that excessive regulation could stifle innovation in a nascent but consumer-friendly segment
Imran Fazal Apr 15, 2026 8:26 AM
While the new policy formally removes TRAI from the TV ratings ecosystem, stakeholders point out that the MIB has historically been the nodal authority in both letter and practice
Imran Fazal Apr 8, 2026 8:08 AM
A division bench of Justice Anil Kshetrapal and Justice Amit Mahajan concluded hearings in the matter, which has been pending for over a decade and is now slated for final disposal
Imran Fazal Apr 7, 2026 3:03 PM
Broadcasters point out that many channels available on such platforms may not adhere to Programme Code and Advertising Code requirements
Imran Fazal Apr 6, 2026 5:56 PM
The MIB had flagged that FAST services are being delivered through preloaded apps on smart TVs and operate on an advertising-led model without any registration or licensing framework
Imran Fazal Apr 6, 2026 5:25 PM
TRAI has identified a fourth emerging model involving websites and apps that aggregate global TV channels, some of which may not have regulatory approval for distribution in India
Imran Fazal Apr 6, 2026 4:54 PM
In parallel, the government has taken steps to tackle the issue of spam calls
Prior to his elevation, Nitish Chopra held the role of Business Head at the company.
Chanchal Kumar will replace Sanjay Jaju, who has now been appointed Secretary, Ministry of Development of North Eastern Region
e4m Staff Mar 31, 2026 4:27 PM
In earlier interim relief, TDSAT had stayed the disconnection, directing Tata Play to deposit ₹40 crore, which ensured continued availability of Culver Max channels on the platform
Imran Fazal Mar 30, 2026 12:08 PM
A key aspect of the ruling was the tribunal’s criticism of TRAI’s decision to impose the maximum penalty despite near-total compliance
Imran Fazal Mar 30, 2026 9:11 AM
The study by the Esya Centre highlights that the current NTO and new regulatory framework have introduced a 2-part pricing model comprising a network capacity fee and separate content charges
e4m Staff Mar 24, 2026 11:20 AM
Industry executives warn that the smuggling of Indian DTH set-top boxes into neighbouring countries has become more organised
Imran Fazal Mar 24, 2026 9:01 AM
The campaign is being prominently displayed on digital screens at prominent railway stations, including the Delhi-Katra Vande Bharat Express
e4m Staff Mar 22, 2026 6:00 PM
According to TRAI, stakeholders had raised several concerns during their interactions with the regulator
e4m Staff Mar 11, 2026 10:54 AM
According to latest TRAI data, the total active subscriber base of pay DTH services stood at 50.99 million as of December 31, 2025
Chakraborty joins Straightline Worldwide from Zee Media, where she was IP/Brand Solutions Head
e4m Staff Feb 25, 2026 5:19 PM
Distributors with an active subscriber base of up to 30,000 have been exempted from mandatory audits
TRAI has been asking Prasar Bharati to encrypt signals of private TV channels on DD Free Dish before uplinking them to prevent unauthorised transmission
e4m Staff Feb 5, 2026 11:50 AM
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
Aditi Gupta Jan 20, 2026 9:16 AM
The incident occurred when the delivery partner had boarded a train in Anantapur to hand over a food order to a passenger
e4m Staff Jan 12, 2026 6:40 PM
As per a TRAI report, the sector’s ad revenue increased by over 2% compared to a nearly 15% growth in FY24
Chehneet Kaur Jan 12, 2026 1:44 PM
According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
The final arguments on the issue are scheduled for hearing before the Supreme Court on January 27
Aditi Gupta Dec 22, 2025 3:55 PM
Through a series of engaging Instagram reels, the campaign captures Sahher Bambba’s adventures at locations such as Ferrari World Yas Island, Abu Dhabi, SeaWorld Yas Island, Abu Dhabi and Warner Bros
NATIVE CONTENT Dec 16, 2025 2:11 PM
IBDF and NBDA explore legal options as industry questions timing and validity of TRAI’s 10+2 ad-cap enforcement under existing Delhi HC protection
e4m Staff Nov 22, 2025 8:21 AM
At the core of the controversy is the continuing interim protection granted in 2013. The Delhi High Court had categorically restrained the regulator from enforcing the ad-cap rule
Tasmayee Laha Roy Nov 20, 2025 9:02 AM
Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity
e4m Staff Nov 13, 2025 4:19 PM
According to sources, TRAI could bring the consultation paper on NTO 4.0 next month and take up to 4-5 months to finalise a draft
Aditi Gupta Oct 31, 2025 8:40 AM
Both bodies have cited procedural lapses and jurisdictional overreach
e4m Desk Oct 18, 2025 10:02 AM
While TRAI’s policy strikes a visionary note, broadcasters are wary that without realistic pricing, receiver access, and government support, the music may never reach the masses
Chehneet Kaur Oct 8, 2025 8:57 AM