trai

Prior to this role, Trivedy worked with SRF Ltd. as Head of Corporate Communications for almost a decade

exchange4media Staff 2 days ago

Despite the controversy, investing in landing page is still a bona fide marketing activity for broadcasters and it is business as usual for them, say industry insiders

Tasmayee Laha Roy 1 week ago

The 8-episode hunt for India’s next big comedy sensation will start on July 12, 2019

exchange4media Staff 26-June-2019

Broadcasters say this cricket season has had a positive impact on the industry resulting in increased TV viewership, despite TRAI’s new tariff regime

Shweta Raaj Singh 26-June-2019

TRAI chairman RS Sharma has been reported as saying that they are looking at the regulation carefully and collecting data and will fine-tune it at the right time

exchange4media Staff 25-June-2019

The report has findings such as - 83% of all travellers use the railways for short distance travel, 37% of all passengers are women and over 69% own smartphones

exchange4media Staff 20-June-2019

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy 13-June-2019

While some broadcasters feel it defies the very objective of digitization, others say it’s a genuine marketing activity

Tasmayee Laha Roy 11-June-2019

Janavlekar, Business Head/Senior VP-Zee Talkies, feels one of the challenges in the MRP regime will be to convert FTA channel households to subscribe to Zee Talkies

Moumita Bhattacharjee 07-June-2019

Industry experts say it’s business as usual since nothing has changed after the judgment

Moumita Bhattacharjee 05-June-2019

The recent judgement of TDSAT allows television channels to buy landing pages

Tasmayee Laha Roy 03-June-2019

SITI successfully implemented the new TRAI Tariff Order Regime in conjunction with its business associates on a Pan India basis

exchange4media Staff 30-May-2019

Ravish Kumar, Head, Regional TV Network, Viacom18 speaks on the launch of Colors Gujarati Cinema, their marketing strategy for the new channel and further expansion of their regional portfolio

Moumita Bhattacharjee 29-May-2019

News reports suggest that the promoters will still hold a minority stake in Zee Entertainment after they sell the stake to the potential investor

exchange4media Staff 28-May-2019

The alleged violations are with respect to news channel Aaj Tak being made available on two LCNs

exchange4media Staff 23-May-2019

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee 17-May-2019

The regulatory body aims to visit consumer households to check if TV services of consumers are as per new regulations

exchange4media Staff 13-May-2019

The new advertisement highlights the financial power and independence comes along with being a flight attendant

exchange4media Staff 07-May-2019

Appachoo N K, who heads the business functions of Suvarna News & Kannada Prabha at AMEL spoke on Kannada Prabha’s achievement in IRS survey, key focus areas and more

Neethu Mohan 01-May-2019

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