Ganapathy Viswanathan, Communication Consultant & Author, writes that digital can build strong brands, but only when backed by clear positioning and used alongs...
Industry Trend
AI and Marketing Trends
This cluster explores the evolving landscape of marketing influenced by AI technologies, compliance regulations, and shifting consumer behaviors. It highlights the challenges and opportunities presented by AI in brand building, influencer marketing, and consumer trust.
What's New in This Topic
View All Updates
NEW
432 articles in this topic
AI's Role in Marketing
Can digital really build brands? Yes, but not in every category
Key Insights
5 Insights
AI's Role in Marketing
AI technologies are reshaping marketing strategies, enhancing efficiency and targeting.
Compliance in Influencer Marketing
New regulations are pushing brands to adopt more compliant influencer marketing practices.
Consumer Trust Issues
Misinformation and AI dependency are eroding brand trust among consumers.
Shift to Experience Marketing
Brands are focusing on experience marketing to redefine consumer influence.
Emergence of Self-Serve Advertising
Self-serve advertising platforms are revolutionizing media buying processes.
Frequently Asked Questions
5 Q&A
AI is enhancing targeting and efficiency in marketing, allowing for more personalized consumer interactions.
Recent regulations require brands to ensure transparency and accountability in influencer partnerships.
Misinformation and AI dependency are leading to skepticism about brand authenticity and reliability.
Experience marketing focuses on creating memorable interactions with consumers to foster loyalty.
Self-serve advertising allows brands to manage their ad campaigns directly through platforms without intermediaries.
Latest Articles in This Topic
432 Articles
Can digital really build brands? Yes, but not in every category
IPO race: Why AI companies are building a business on habit
As OpenAI, Anthropic and Perplexity race toward public markets, the real competitive battle has quietly shifted from who builds the smartest AI to who owns your...
RBI's new influencer marketing norms: More compliance, less chaos, says industry
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disc...
Why customer service has become a business priority—and how AI is helping
Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant &...
Truecaller Ads launches new commerce surface ‘Call-to-Cart’
The full funnel solution is built exclusively for direct advertisers that enables moving consumers from discovery to checkout in just two steps
In banking, trust is not an attribute, it is the product itself: Piyali Reddy
From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banki...
Perception vs Real Numbers: A debate that leads to Language Vs English
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
AI Agents Promise Marketing Autonomy, But Leaders Warn Of A Reality Gap
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
HDFC Bank’s MarTech Bet: Build The Railroads Before AI Takes Over
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
AI won’t replace media buyers, but will curb media buying inefficiencies: Rajkumar Remalli
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertisin...
How AI measurement could redraw digital ad economics
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable perfo...
Known by millions, chosen by few
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it...
The role of content and consumer education in healthcare marketing
Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty o...
The tyranny of billable hours: Are ad agencies forgetting what clients actually pay for?
Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intellige...
How experience marketing is redefining creator influence
Brands are increasingly building campaigns around experiences rather than products, with creators playing a key role in making them relatable, credible and disc...
Anthropic restrictions expose a new risk: AI dependency
Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premis...
Beyond GenAI: The new AI debate heading to Cannes Lions
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer...
AI slop is eroding brand trust: Channel Factory’s Kartik Mehta
At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content
500 Mn+ daily views: What India's latest microdrama shows say about binge economy
ShareChat and Moj are scaling the microdrama format rapidly, turning them into high-attention spaces that are increasingly attractive for brands
Advertising is an unfinished story: Shahad Anand
Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional cr...
Key People & Entities
View All →
Related Topics
View All →
Follow This Topic
Get email updates on the latest developments in AI and Marketing Trends.
Weekly digest · No spam
AI-assisted summary, reviewed by our newsroom
This cluster explores the evolving landscape of marketing influenced by AI technologies, compliance regulations, and shifting consumer behaviors. It highlights the challenges and opportunities presented by AI in brand building, influencer marketing, and consumer trust.