openai
Two more publisher partnerships are understood to be in the pipeline, signalling a potentially wider media strategy in India even as OpenAI remains tight-lipped on its plans
As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends
From rogue AI agents and cyberattacks to blackmail simulations and coding failures, real-world incidents test whether AI doomsday fears match the evidence.
In his new role, Bambury will work with companies and agencies across the EMEA region
e4m Desk Sep 25, 2026 10:54 AM
Google is preparing to retire its 15-year-old Dynamic Search Ads format as OpenAI expands its advertising suite, signalling a new phase in AI-powered search and conversational advertising
e4m Staff Sep 24, 2026 12:24 PM
AI industry leaders have urged governments to establish international safeguards as increasingly powerful systems raise concerns over human control, cybersecurity and global security
e4m Staff Sep 24, 2026 8:29 AM
With the BCCL deal pegged at around $5 million a year and the Indian Express Group at about $3 million, several Indian publishers are exploring similar arrangements with Sam Altman’s firm
Kanchan Srivastava Sep 23, 2026 9:56 AM
The modern AI industry is telling consumers that its own technology might be advancing impossibly fast; this is bringing consumers closer because despite sounding existential it is also damn exciting
Shantanu David Sep 19, 2026 9:42 AM
ANI's appeal challenges a July 24 order by Justice Amit Bansal, which declined to restrain OpenAI from using the news agency's copyrighted material to train its AI models
e4m Staff Sep 15, 2026 4:17 PM
With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion increasingly overlap
Shantanu David Sep 15, 2026 9:33 AM
Dario Amodei responded with a roughly 3,800-word essay calling for the industry to "pace the frontier" by slowing capability gains so safety research can keep up
e4m Staff Sep 14, 2026 10:02 AM
The creative for the print ads is built around advertiser case studies, with Google highlighting measurable sales and purchase growth. e4m decodes the timing
Shantanu David Sep 14, 2026 8:59 AM
The change was not publicly announced. Doug Wyatt, Senior Director for Americas Media at Adobe, confirmed the notification to media outlets
e4m Staff Sep 12, 2026 4:32 PM
From Shah Rukh Khan and Sachin Tendulkar to AI, folklore, father-son banter, and festive storytelling, here are the campaigns that caught our attention this week
Aryendra Khan Sep 12, 2026 8:12 AM
In a conversation with Brij Pahwa, Editorial Lead at BW Businessworld and exchange4media Group and Editor of MartechAI.com, Sabharwal said India could define its own measure of AI leadership.
Brij Pahwa Sep 9, 2026 6:26 PM
As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it
Aryendra Khan Sep 8, 2026 8:46 AM
Astra is also the first OpenAI model to trigger stronger safeguards under the company's safety protocol because of its cybersecurity capabilities
Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate excluding India.
Brij Pahwa Sep 1, 2026 12:55 PM
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
Shantanu David Sep 1, 2026 8:48 AM
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
Prior to this, Prabhjeet Singh served as the President of Uber India and South Asia
An AI agent’s gym-booking experiment exposed a software vulnerability, highlighting why permissions, guardrails and human oversight matter as agentic AI enters enterprise workflows.
Brij Pahwa Aug 11, 2026 1:29 PM
Guest Column: The ANI and Anthropic cases are beginning to define when training language models is lawful and when it crosses into infringement, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 29, 2026 11:40 AM
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Brij Pahwa Jul 29, 2026 10:26 AM
The Delhi High Court, on Friday, delivered India’s clearest judicial signal yet on whether artificial intelligence companies can use copyrighted news to train their models
Shantanu David Jul 25, 2026 8:52 AM
The Bench examined responses generated by ChatGPT through its Retrieval-Augmented Generation (RAG) system and found that they were not substantially similar to ANI's original reports
e4m Staff Jul 24, 2026 5:36 PM
Ruddarraju joined OpenAI in July 2025 after stepping down as Head of Infrastructure Engineering at xAI
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Prabhjeet Singh will join OpenAI in September and report to Kiran Mani, Managing Director for Asia Pacific
Publishers like The New York Times, Ziff Davis, Merriam-Webster, and Encyclopedia Britannica are some of the prominent names in this complaint
Cannes Lions Day 2 Opens With AI, Creators And Marketing’s New Power Shift
Brij Pahwa Jun 23, 2026 3:16 PM
At Google, Noam Shazeer held the role of Vice President of Engineering at Google and co-lead of its Gemini artificial intelligence models
e4m Desk Jun 18, 2026 11:53 AM
As OpenAI, Anthropic and Perplexity race toward public markets, the real competitive battle has quietly shifted from who builds the smartest AI to who owns your morning routine
Anuja Jain Jun 18, 2026 9:33 AM
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences
Brij Pahwa Jun 15, 2026 6:01 PM
Messi meets AI, SRK meets aspiration, and a baniyan gets its moment. This week's best ads sell feelings more than products
e4m Staff Jun 13, 2026 8:23 AM
While OpenAI did not reveal the size of the offering or provide a firm timeline, it indicated that a stock market debut is not imminent
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
A growing global battle over AI ownership is reshaping debates around copyright, data rights, publisher compensation and national AI sovereignty.
Brij Pahwa Jun 5, 2026 11:27 AM
Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI
Kanchan Srivastava Jun 3, 2026 8:37 AM