openai
The ChatGPT maker improved its adjusted operating margin sharply, but absolute losses continued to climb as investors scrutinise the economics of frontier AI
e4m Staff Nov 11, 2026 8:51 AM
Media and marketing veteran Shubhranshu Singh shares his take on the spending on AI, the trade fuelled by FOMO, and its likely after-effects
Shubhranshu Singh Nov 10, 2026 11:28 AM
Yang brings around two decades of global experience across business strategy, operations, automation and analytics
e4m Staff Nov 7, 2026 10:20 AM
Most recently, Jill served as President and Chief Corporate Affairs Officer at Uber
e4m Staff Nov 4, 2026 11:42 AM
Okamoto joins OpenAI from Stripe, where he was Head of Marketing-Japan.
e4m Staff Oct 31, 2026 10:40 AM
What if ChatGPT ruled the world? From universal healthcare to holding billionaires accountable, discover the five laws it proposed and why it would surrender absolute power.
Brij Pahwa Oct 15, 2026 6:13 PM
Every new AI model promises to be better. But as tech giants compete for enterprise wallets, is the relentless launch cycle becoming a marketing strategy at odds with what customers actually need?
Shantanu David Oct 15, 2026 9:10 AM
Razorpay’s entry into ChatGPT Ads raises questions about the growing overlap between advertising, payments and commerce, and its implications for agencies and ad budgets
Shantanu David Oct 9, 2026 9:03 AM
The agreement calls on the participating companies to establish stronger internal controls and work with independent auditors to assess whether their AI systems operate as intended
e4m Staff Sep 30, 2026 8:40 AM
Deepak Singh is a seasoned professional with over 23 years of ENT experience
e4m Desk Sep 29, 2026 10:47 AM
Two more publisher partnerships are understood to be in the pipeline, signalling a potentially wider media strategy in India even as OpenAI remains tight-lipped on its plans
Kanchan Srivastava Sep 29, 2026 9:19 AM
As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends
Aryendra Khan Sep 29, 2026 9:18 AM
From rogue AI agents and cyberattacks to blackmail simulations and coding failures, real-world incidents test whether AI doomsday fears match the evidence.
Brij Pahwa Sep 28, 2026 12:15 PM
In his new role, Bambury will work with companies and agencies across the EMEA region
e4m Desk Sep 25, 2026 10:54 AM
Google is preparing to retire its 15-year-old Dynamic Search Ads format as OpenAI expands its advertising suite, signalling a new phase in AI-powered search and conversational advertising
e4m Staff Sep 24, 2026 12:24 PM
AI industry leaders have urged governments to establish international safeguards as increasingly powerful systems raise concerns over human control, cybersecurity and global security
e4m Staff Sep 24, 2026 8:29 AM
With the BCCL deal pegged at around $5 million a year and the Indian Express Group at about $3 million, several Indian publishers are exploring similar arrangements with Sam Altman’s firm
Kanchan Srivastava Sep 23, 2026 9:56 AM
The modern AI industry is telling consumers that its own technology might be advancing impossibly fast; this is bringing consumers closer because despite sounding existential it is also damn exciting
Shantanu David Sep 19, 2026 9:42 AM
ANI's appeal challenges a July 24 order by Justice Amit Bansal, which declined to restrain OpenAI from using the news agency's copyrighted material to train its AI models
e4m Staff Sep 15, 2026 4:17 PM
With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion increasingly overlap
Shantanu David Sep 15, 2026 9:33 AM
Dario Amodei responded with a roughly 3,800-word essay calling for the industry to "pace the frontier" by slowing capability gains so safety research can keep up
e4m Staff Sep 14, 2026 10:02 AM
The creative for the print ads is built around advertiser case studies, with Google highlighting measurable sales and purchase growth. e4m decodes the timing
Shantanu David Sep 14, 2026 8:59 AM
The change was not publicly announced. Doug Wyatt, Senior Director for Americas Media at Adobe, confirmed the notification to media outlets
e4m Staff Sep 12, 2026 4:32 PM
From Shah Rukh Khan and Sachin Tendulkar to AI, folklore, father-son banter, and festive storytelling, here are the campaigns that caught our attention this week
Aryendra Khan Sep 12, 2026 8:12 AM
In a conversation with Brij Pahwa, Editorial Lead at BW Businessworld and exchange4media Group and Editor of MartechAI.com, Sabharwal said India could define its own measure of AI leadership.
Brij Pahwa Sep 9, 2026 6:26 PM
As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it
Aryendra Khan Sep 8, 2026 8:46 AM
Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate excluding India.
Brij Pahwa Sep 1, 2026 12:55 PM
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
Shantanu David Sep 1, 2026 8:48 AM
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
An AI agent’s gym-booking experiment exposed a software vulnerability, highlighting why permissions, guardrails and human oversight matter as agentic AI enters enterprise workflows.
Brij Pahwa Aug 11, 2026 1:29 PM
Guest Column: The ANI and Anthropic cases are beginning to define when training language models is lawful and when it crosses into infringement, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 29, 2026 11:40 AM
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Brij Pahwa Jul 29, 2026 10:26 AM
The Delhi High Court, on Friday, delivered India’s clearest judicial signal yet on whether artificial intelligence companies can use copyrighted news to train their models
Shantanu David Jul 25, 2026 8:52 AM
The Bench examined responses generated by ChatGPT through its Retrieval-Augmented Generation (RAG) system and found that they were not substantially similar to ANI's original reports
e4m Staff Jul 24, 2026 5:36 PM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM










