With rising discovery costs, retail media budgets will likely move toward platforms that deliver measurable outcomes, brands will become more selective and focu...
Industry Trend
India's Digital Advertising Trends
The Indian digital advertising landscape is experiencing significant growth, with projections indicating a 64% share of the ad economy by 2026. Key drivers include increased spending by MSMEs, the rise of e-commerce, and the dominance of digital platforms like Instagram.
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35 articles in this topic
MSMEs Driving Digital Ad Growth
Could multiple retail media networks thin out brand budgets?
Key Insights
5 Insights
MSMEs Driving Digital Ad Growth
MSMEs are boosting digital ad spending by 21% year-over-year, focusing on measurable ROI and lower barriers to entry.
Instagram's Dominance
Instagram is projected to account for 65% of India's digital ad impressions by 2025, highlighting its critical role in advertising strategies.
E-commerce Ad Spend Surge
E-commerce ad spends are expected to jump by 40.8% in 2025, reflecting a shift in advertising focus towards online platforms.
Digital Ad Expenditure Growth
Digital ad expenditure is projected to grow significantly, with a forecasted 70% of total ad spends by 2027.
Programmatic Advertising Rise
Programmatic ad spending is expected to grow at a CAGR of 19% by 2027, indicating a shift towards automated advertising solutions.
Frequently Asked Questions
5 Q&A
Digital advertising is projected to account for 64% of India's ad economy by 2026.
MSMEs are expected to boost their digital ad spending by 21% year-over-year.
Instagram is projected to account for 65% of India's digital ad impressions by 2025.
Programmatic advertising is expected to grow at a CAGR of 19% by 2027.
FMCG and e-commerce sectors are leading in digital ad spending growth.
Latest Articles in This Topic
35 Articles
Could multiple retail media networks thin out brand budgets?
MSMEs boost digital ad spend 21% YoY on measurable ROI, lower barriers & AI
The rise of MSME spending is decentralising India’s digital ad ecosystem, say industry leaders; digital now central to customer acquisition, brand building and...
Instagram accounts for 65% of India’s digital ad impressions in 2025
The TAM AdEx report indicates that digital ad impressions have grown dramatically over the past four years, with 2025 recording an indexed growth of 545 compare...
PMAR: Q-comm advertising to jump 50% in 2026
The report reveals that overall ADEX under the expanded definition is forecast to grow to ₹1,74,605 crore in 2026, reflecting a 12–13% rise over the 2025 base o...
From ₹49,480 Cr to ₹1,15,291 Cr: PMAR 2026 tracks India’s 10-year advertising surge
Digital’s share rose to 46% in 2025 from 42% in 2024, reflecting a decisive reallocation of advertiser budgets
Print AdEx rose to Rs 20,866 crore in 2025: PMAR 2026
Q4 emerged as the primary growth engine, with Print revenue rising 5% to Rs 6,524 crore, Pitch Madison Report 2026 has revealed
India’s ad economy crosses digital milestone, 64% share projected for 2026: PMAR
According to the Pitch Madison Advertising Report 2026, total advertising expenditure is projected to reach ₹1,74,605 crores in 2026
Radio AdEx stood at Rs 2,515 crore in 2025: PMAR
According to the Pitch-Madison Advertising Report 2026, Q3 emerged as the strongest growth driver, with revenues rising 9% to Rs 622 crore
PMAR 2026: Top 10 advertisers change guard in 2025; HUL retains top spot
PMAR 2026 estimated total AdEx at Rs 1,15,291 crore in 2025 under the legacy definition, registering 7% growth year-on-year
India’s AdEx set for nearly 13% surge in 2026 over 2025: PMAR
The report states that the total digital AdEx in 2026 is expected to reach Rs 1.12 lakh crore
Digital remains growth engine across 3 industry projections
A comparative analysis of PMAR, dentsu-e4m Digital Advertising Report and WPP Media’s TYNY report shows divergence in assumptions around digital acceleration &...
Our AdEx-GDP ratio less than US & China, but that’s opportunity: Prasanth Kumar, WPP Media
India’s AdEx-to-GDP ratio is projected to rise from 0.5% currently to 1% by 2030, as capita income increases from $2,800 to $4,000, WPP Media projects
WPP Media India TYNY report: Ad growth estimated at 9.7% in 2026
Digital to contribute 68.1% of ad revenue; Commerce emerges as fastest-growing segment at 24.2%
Digital AdEx to grow 7.41%, but CPMs likely to face pressure
Industry experts estimate that CPM rates may decline by around 15% year-on-year
India nears US & China in digital ad share, but structural gaps remain
Digital ad share in India is set to hit approx 70% by 2027, closing in on major economies, but lower ad pricing, platform dominance and ROI-led spends limit val...
56% surge: Why e-commerce is winning the ad race
According to the dentsu–e4m Digital Advertising Report 2026, while FMCG held its position as the largest advertiser in 2025, e-comm emerged as the fastest-expan...
Consumer durables’ 17% YoY digital ad spend growth: Through the marketers’ lens
According to the dentsu-e4m Digital Advertising Report 2026, consumer durables have raised their digital ad share from 32% in 2024 to 49% in 2025
Is digital tightening its grip on auto ad budgets as share hits 44% in 2025?
According to the dentsu–e4m report, as digital’s share of automotive ad budgets rises from 37% to 44%, the sector is signalling a structural shift in how demand...
What are the forces driving retail media’s 56% YoY surge in digital ad spends?
As per dentsu–e4m Digital Advertising Report 2026, e-retail accounted for 25% of digital media spends; scale of growth signals structural shifts in how brands p...
Inside FMCG’s digital reset: What’s taking India’s biggest advertisers online
According to the dentsu-e4m Digital Advertising Report, FMCG’s digital allocation rose from 53% in 2024 to 64% in 2025, decisively overtaking television
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AI-assisted summary, reviewed by our newsroom
The Indian digital advertising landscape is experiencing significant growth, with projections indicating a 64% share of the ad economy by 2026. Key drivers include increased spending by MSMEs, the rise of e-commerce, and the dominance of digital platforms like Instagram.