As part of the campaign, conceptualized and executed by Milestone Dentsu, five short digital films have been launched to put the spotlight on the refrigerator range

exchange4media Staff Sep 12, 2020 9:42 AM

The report covers deep findings of OTT content and gaming habits of the Gen Z and Millennial audiences from Urban India

exchange4media Staff Sep 10, 2020 1:12 PM

The campaign maintains a sharp millennial focus in the messaging and design contours

exchange4media Staff Sep 9, 2020 12:26 PM

The campaign has been conceptualised by Dentsu India and consists of a two-part film series

exchange4media Staff Aug 31, 2020 1:19 PM

#SwiggyFoodoshop is an Instagram filter that allows users to tag their favorite restaurants and talk about the best times they’ve had there

exchange4media Staff Aug 13, 2020 3:07 PM

Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

The core campaign has been conceptualised and executed by Taproot Dentsu

exchange4media Staff Aug 1, 2020 2:02 PM

The film has been released on television with a longer edit on digital; campaign has been supported by elements in print, OOH and social media

exchange4media Staff Aug 1, 2020 9:20 AM

The digital films are being followed by a TVC and print campaign

exchange4media Staff Jul 28, 2020 5:13 PM

DAN India will now also include Snapchat as one of its priority platforms to distribute ad spends for its brands serviced across the network

exchange4media Staff Jul 28, 2020 2:57 PM

Prior to this, Kant was EVP and branch head, Dentsu Webchutney, Delhi and Mumbai

exchange4media Staff Jul 27, 2020 5:44 PM

In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse

Misbaah Mansuri Jul 27, 2020 8:54 AM

Zenith, Mindshare and Madison were the other agencies who made it to RECMA's 20 edition of the list

exchange4media Staff Jul 24, 2020 3:43 PM

At present, Karnik is Chief Creative Officer at Dentsu Impact & mcgarrybowen India

exchange4media Staff Jul 23, 2020 12:29 PM

Appoints Priyanka Agrawal as Country Head; Rahul Vengalil as Chief Business Officer

exchange4media Staff Jul 21, 2020 3:45 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jul 18, 2020 10:00 AM

This month also marks a year since Ugam became part of the Dentsu group

exchange4media Staff Jul 16, 2020 3:33 PM

Mehra will be exploring newer opportunities across Content, Design, Digital and OTT space

Neeta Nair Jul 13, 2020 8:20 AM

Nine from Ogilvy, four from Dentsu Webchutney and three from Wavemaker are on the coveted list; youngest winner is 24

exchange4media Staff Jul 3, 2020 7:38 PM

Guest Author: Anupama Ramaswamy, National Creative Director, Dentsu Impact, says women are never going to get to equality in office until they get to equality at home

Anupama Ramaswamy Jul 2, 2020 8:45 AM