As part of the initiative, the Free Press Journal has changed its masthead to 'Free Food' Journal to draw attention to the issue of food wastage and food donation

exchange4media Staff 1 day ago

The video on Facebook reached 500,000 people in 12 hours of the on-air narration of the BIG Mahalaya

exchange4media Staff Oct 14, 2019 3:36 PM

The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales

exchange4media Staff Oct 14, 2019 12:29 PM

The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres

exchange4media Staff Oct 13, 2019 10:00 AM

The 'Double Protection' campaign was conceptualised by Dentsu One for the next generation offering of Dulux Weathershield Powerflexx

exchange4media Staff Oct 12, 2019 10:23 AM

The mandate includes creating and conceptualising social media content & creatives, media banners, website banners, logos and creative strategy

exchange4media Staff Oct 7, 2019 2:54 PM

The new office will house DAN brands like Dentsu India, Carat, Posterscope, Perfect Relations, Vizeum, Fountainhead MKTG and Milestone

exchange4media Staff Oct 7, 2019 1:24 PM

The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles

exchange4media Staff Oct 4, 2019 3:48 PM

The campaign has been created by Dentsu Network Advertising Private Limited

exchange4media Staff Sep 30, 2019 5:04 PM

Conceptualised by Dentsu One, the campaign will be rolled out on film, print, and OOH

exchange4media Staff Sep 28, 2019 8:23 AM

The ‘Swift Limitless Stories’ campaign films have been directed by Sharat Sharma of Crazy Few Films

exchange4media Staff Sep 28, 2019 8:14 AM

The account was won following a multi-agency pitch

exchange4media Staff Sep 26, 2019 3:50 PM

The tool is a landing page Content Management System

exchange4media Staff Sep 26, 2019 1:00 PM

The mandate is aimed at establishing fashion as the key differentiator for the brand

exchange4media Staff Sep 20, 2019 11:33 AM

Rao, CEO and Co-Founder, Dentsu Webchutney, on his book, ‘How I Almost Blew It’, and why he decided to chronicle start-up stories

Misbaah Mansuri Sep 19, 2019 8:54 AM

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

The account is estimated to be worth Rs 3,500 crore (£400mn). WPP's Wavemaker is the incumbent agency

exchange4media Staff Sep 16, 2019 7:36 PM

The account will be serviced from the agency’s Mumbai office

exchange4media Staff Sep 16, 2019 1:02 PM

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

The account will be serviced from the agency’s Mumbai office

exchange4media Staff Sep 13, 2019 2:45 PM