dentsu
Free Food Journal

As part of the initiative, the Free Press Journal has changed its masthead to 'Free Food' Journal to draw attention to the issue of food wastage and food donation

exchange4media Staff 1 day ago

Mahalaya

The video on Facebook reached 500,000 people in 12 hours of the on-air narration of the BIG Mahalaya

exchange4media Staff Oct 14, 2019 3:36 PM

WATConsult Instagram

The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales

exchange4media Staff Oct 14, 2019 12:29 PM

Flying Machine F Lite

The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres

exchange4media Staff Oct 13, 2019 10:00 AM

Boman Irani for Dulux

The 'Double Protection' campaign was conceptualised by Dentsu One for the next generation offering of Dulux Weathershield Powerflexx

exchange4media Staff Oct 12, 2019 10:23 AM

WATConsult ABP Live

The mandate includes creating and conceptualising social media content & creatives, media banners, website banners, logos and creative strategy

exchange4media Staff Oct 7, 2019 2:54 PM

Dentsu Aegis Network logo

The new office will house DAN brands like Dentsu India, Carat, Posterscope, Perfect Relations, Vizeum, Fountainhead MKTG and Milestone

exchange4media Staff Oct 7, 2019 1:24 PM

Dentsu Webchutney Logitech

The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles

exchange4media Staff Oct 4, 2019 3:48 PM

Canon Do Great

Conceptualised by Dentsu One, the campaign will be rolled out on film, print, and OOH

exchange4media Staff Sep 28, 2019 8:23 AM

Swift Limitless Stories

The ‘Swift Limitless Stories’ campaign films have been directed by Sharat Sharma of Crazy Few Films

exchange4media Staff Sep 28, 2019 8:14 AM

VMart

The mandate is aimed at establishing fashion as the key differentiator for the brand

exchange4media Staff Sep 20, 2019 11:33 AM

Sidharth Rao

Rao, CEO and Co-Founder, Dentsu Webchutney, on his book, ‘How I Almost Blew It’, and why he decided to chronicle start-up stories

Misbaah Mansuri Sep 19, 2019 8:54 AM

Change in the role of a Creative Director

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

Carat Vodafone

The account is estimated to be worth Rs 3,500 crore (£400mn). WPP's Wavemaker is the incumbent agency

exchange4media Staff Sep 16, 2019 7:36 PM

Samsung

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM