Saagar Sethi appointed as Chief Business Officer South Asia, Dentsu

Saagar will handle an expanded portfolio comprising Investment & Trading, Media Planning & Operations, Performance Practice and Operational Excellence

by e4m Staff
Published: Aug 17, 2026 3:14 PM | 1 min read

Saagar Sethi appointed as Chief Business Officer South Asia, Dentsu

Dentsu has appointed Saagar Sethi as Chief Business Officer for South Asia, effective September 1, 2026, overseeing an expanded portfolio that includes Investment & Trading, Media Planning & Operations, Performance Practice, and Operational Excellence.
Sethi will report to Chief Financial Officer Sujit Vaidya and have a matrix reporting relationship to Chief Operating Officer Ajay Gupte.
He joined dentsu in 2022 and has previously led the Investment & Trading business, bringing over 20 years of experience in media, commercial strategy, and business operations from roles at LG Electronics and Ernst & Young.
Harsha Razdan emphasized the need for brands to demonstrate business outcomes in the fast-paced Indian market, stating that Sethi's leadership will help bridge the gap between media decisions and commercial results.

Dentsu has appointed Saagar Sethi as Chief Business Officer, South Asia, dentsu, effective 1 September 2026.

Saagar will assume responsibility for an expanded portfolio comprising Investment & Trading, Media Planning & Operations, Performance Practice and Operational Excellence.

He will report to Sujit Vaidya, Chief Financial Officer, with a matrix reporting relationship to Ajay Gupte, Chief Operating Officer.

Saagar joined dentsu in 2022 and has led the Investment & Trading business. He brings more than two decades of experience across media, commercial strategy, transformation, procurement, and business operations, including senior leadership roles at LG Electronics and Ernst & Young.

Harsha Razdan said, “The Indian market is moving faster than any playbook can keep pace with. Brands here are being asked to show business outcomes, and the distance between a media decision and a commercial result has never been shorter. Our job is to close that distance for our clients. Saagar has spent his career at the commercial end of this business, and putting investment, planning, performance, and operational excellence in one pair of hands gives clients a more direct line to growth. His understanding of how this organisation works makes him the right person to lead this portfolio.”