Dentsu Vietnam appoints Thu Nguyen as CEO
In this role, Thu will oversee the company’s integrated operations, focusing on client growth, market expansion
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Published: May 20, 2026 1:36 PM | 2 min read
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- Thu Nguyen has been appointed as the new Chief Executive Officer (CEO) of Dentsu Vietnam, as announced via a LinkedIn post by the company.
- In his role, Nguyen will focus on overseeing integrated operations, client growth, and market expansion in Vietnam.
- Sanjay Bhasin, CEO of Southeast Asia for Dentsu, highlighted Nguyen's long-standing leadership and trust within the industry, emphasizing the need for strong leadership to match Vietnam's rapid growth.
- Thu Nguyen brings over 20 years of experience in advertising, finance, and media management, with a background in both international and Vietnamese start-ups.
Thu Nguyen has been appointed as Chief Executive Officer (CEO) of Dentsu Vietnam. The company shared the news of his appointment through a LinkedIn post. In this role, Thu will oversee the company’s integrated operations, focusing on client growth, market expansion and more.
“A long-standing and respected leader within the network and the industry, Thu has helped shape dentsu Vietnam’s journey over the years. His appointment reflects both the progress made and the opportunity ahead as Vietnam continues to accelerate in scale and influence”, the LinkedIn post read.
“Vietnam has been a key part of our Southeast Asia story, and one we have been building with clear intent over time. It deserves leadership that can match its pace, and the ability to translate it into real growth for our clients, our people, and our business. Thu has been central to that progress. He has built businesses here, led through multiple cycles of industry transformation, and earned deep trust with clients and talent alike. This transition reflects that continuity, allowing us to scale what is already working, with the right leadership that is deeply rooted in the market and fully aligned to where we are going next.” - Sanjay Bhasin, CEO, Southeast Asia, dentsu
"Dentsu has always been a business shaped by people, and a belief that ideas can move society. That is our heritage, and what makes us endure. In Vietnam, this cannot be more relevant as it is a market defined by how quickly people adapt and shift, and we have been building a business that listens closely to that. Stepping into this role is about continuing that direction, and helping our clients grow in ways that are truly connected to the realities of this market and the role they play within it.” - Thu Nguyen, CEO, dentsu Vietnam
Thu Nguyen is an advertising veteran with over 20 years of work experience and expertise in leadership, finance, M&A, advertising and media management skills acquired through a combination of international and Vietnamese start-up (including successful exits), media agency and media owner companies.
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