Tata Group companies choose dentsu for consolidated IPL media buys

Some companies like Voltas, Air India Express, Tata AIG, Carat Lane, Tata Motors have decided to combine their spends estimates to be worth around Rs 180-Rs 220 crore

e4m by e4m Desk
Published: May 5, 2026 11:13 AM  | 1 min read
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The Tata Group has picked dentsu for its consolidated IPL media mandate, industry insiders have confirmed with e4m.

The account is said to be worth Rs 180 to Rs 220 crore.

As per reports, Publicis Groupe and Havas also participated in the pitch.

TATA IPL 2026's opening weekend recorded a combined reach of over 515 million on linear TV and digital, and a combined watch-time of 32.6 billion minutes, growing at 26% over the last edition’s opening two matches, as per JioStar.

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Published On: May 5, 2026 11:13 AM 
Tags Dentsu Tata group IPL media mandate

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