Tata Consumer Products takes home 6 metals at IMA 2025

The brand won 5 golds and 1 silver metal across categories for its creativity and innovation

by e4m Desk
Published: Feb 11, 2026 9:58 PM | 2 min read

At the 12^th edition of Indian Marketing Awards (IMA) held on February 11 in Mumbai, Tata Consumer Products bagged a total of 6 metals for its impressive and creative work across categories. The brand won 5 golds and 1 silver metal across categories for its creativity and innovation.

The wins highlight the brand’s focus on innovation, consumer insight and measurable effectiveness. Its award-winning work demonstrated a sharp understanding of evolving audience behaviours, combined with data-led planning and integrated execution. The recognition also highlights the company’s emphasis on strategic thinking, innovation and measurable outcomes.

The star-studded event was a gathering of industry luminaries to celebrate creativity and marketing brilliance and recognise groundbreaking work and the creative minds behind the outstanding work. Among the key brands that won the most metals were UltraTech Cement, HSBC, Tata Consumer Products and Titan (Watches) while the agencies that took home the maximum number of metals at IMA were Wavemaker, Starcom India, VML, PHD India, Zenith and Mindshare.

The dazzling award night recognised the best works under 4 main categories, which were further divided into 38 sub-categories. This year, the IMA 2025 jury was chaired by Sanjiv Puri, Chairman & Managing Director, ITC Limited while the Co-jury Chair was Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media. The other jury members included industry leaders and experts from the advertising, marketing and media world.