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Haier Silent Performer

The TVC, conceptualised and created in collaboration with Famous Innovations will be rolled out across all leading TV channels across genres

exchange4media Staff 1 day ago

BW Design Awards Panel

At BW Future of Design Awards 2019, experts explored how sustainability can be coupled with design and monetised not only for human gains but for the planet as well

exchange4media Staff Oct 18, 2019 9:03 AM

Arka Fincap

The corporate name change is effective immediately and will be implemented across the company's products and services

exchange4media Staff Oct 14, 2019 2:56 PM

Himalaya

The new campaign by 82.5 Communications, Bengaluru, will be led by a television commercial followed by a media plan for print, outdoor and retail

exchange4media Staff Oct 14, 2019 2:47 PM

Tata Motors

The campaign for the launch of Nexon EV, featuring celebrity couple Milind Soman and Ankita Konwar, will include seven videos capturing their journey from Manali to Leh

exchange4media Staff Oct 6, 2019 4:00 PM

Durex India

The campaign for ‘Durex Mutual Climax Condom’ was rolled out in four stages, with each step creating high-decibel awareness around female orgasms and gender inequality

exchange4media Staff Sep 30, 2019 3:17 PM

Saffolalife Heart Ka Exam

Conceptualised by Mullen Lintas, the campaign aims to educate people about lifestyle habits which may have a significant impact on heart health

exchange4media Staff Sep 28, 2019 8:49 AM

Mahindra Cut the Crap Campaign

The newly launched campaign conceptualised by FCB Interface highlights the damage caused by single-use plastics

Noel Dsouza Sep 24, 2019 10:49 AM

Optima

The mandate includes driving traffic to Specsmakers’ digital assets, drive store visits and increase share of search

exchange4media Staff Sep 10, 2019 11:44 AM

Onam

We spoke to agency heads to unravel strategies, and peep into their hopes and challenges for this year’s Onam

Neethu Mohan Sep 9, 2019 8:50 AM

Likee

Over 1 lakh Indians participated in the campaign, which concluded with more than 2.5 lakh videos and 225.3 million views

exchange4media Staff Aug 26, 2019 4:14 PM

Tara

National Award winner Upendra Limaye is on the cast of ‘Tara From Satara’, which went on air on August 19 on Sony TV

exchange4media Staff Aug 24, 2019 12:24 PM

Konkona Sen Sharma

  The show will chronicle the life of Arati Das, known as the ‘Queen of Cabaret’ in Kolkata, and will also mirror West Bengal politics of the 1960s and 70s

exchange4media Staff Aug 19, 2019 2:27 PM

Virtual Gandhi March

The global social media campaign began August 12 and will run until Mahatma Gandhi’s birth anniversary October 2, to mobilize youth to share their kindness stories

exchange4media Staff Aug 14, 2019 1:23 PM

Hima Das

With this campaign, the short video creation platform expects to hit Guinness World Record with the most number of people waving flags virtually to express their love for the country

exchange4media Staff Aug 12, 2019 3:11 PM

tynimo

The account was won following a multi-agency pitch and will be handled out of the agency's Mumbai office

exchange4media Staff Aug 9, 2019 12:14 PM

Chatbot

Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly

Shikha Paliwal Aug 8, 2019 8:16 AM

Sony

SPN has the exclusive media rights for the premier mixed martial arts promotion championship until 2023, with Sony TEN 2, SonyLIV and Sony TEN 2 HD being the one-stop destination for UFC content

exchange4media Staff Aug 6, 2019 12:30 PM