Dan Northcote-Smith appointed Head of Intelligent Creative at Digitas UK
Dan Northcote-Smith joins the company from T&P
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Published: May 15, 2026 6:34 PM | 1 min read
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- Dan Northcote-Smith has been appointed as Head of Intelligent Creative at Digitas UK, as announced in a LinkedIn post by the company.
- The role aims to enhance creative work by integrating imagination, craft, and technology, particularly in response to the impact of AI on idea generation and scaling.
- Northcote-Smith will collaborate with Carren O'Keefe and the creative team to develop innovative ideas and systems that maintain quality and effectiveness.
- He joins Digitas UK from T&P and has a notable background in award-winning, AI-driven creative projects, having previously worked at R/GA and AnalogFolk.
Dan Northcote-Smith has been appointed Head of Intelligent Creative at Digitas UK. The company shared the news of his new role through a LinkedIn post.
“The cat’s out of the bag, we’ve got a new unicorn in our midst. Meet Dan Northcote-Smith, Head of Intelligent Creative at Digitas UK. This role isn’t about adding another layer to the org chart. It’s about leaning into something we’re already seeing everywhere: the best creative work now lives at the intersection of imagination, craft, and technology”, the LinkedIn post read.
“As AI reshapes how ideas are made and scaled, we’re not sitting on the sidelines, we’re building for it. This hire brings that ambition into sharper focus. Working alongside Carren O'Keefe and the wider creative team, the focus is simple: make better ideas, and build the systems that help them go further without losing their edge”, it added.
"Feels like the perfect moment to start a role like this. Cannot wait to make some cool shit with everyone at Digitas UK", Dan stated in his LinkedIn post.
Dan joins the company from T&P, with a background spanning R/GA and AnalogFolk, and a strong track record of award-winning, AI-enabled creative work.
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