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Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Previously, Colin Fleming served as EVP, Chief Marketing Officer at ServiceNow
e4m Staff May 28, 2026 8:39 AM
Cyrille Bolloré, Chief Executive of Bolloré SE, has said the offer undervalues the company and is financed in a way that relies ‘too heavily on the label’s own resources’
Sarkar most recently served as Associate Director & Head (Growth and Expansion) – New Formats + Bistro at Blinkit
e4m Staff May 28, 2026 8:20 AM
Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India
For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry
Imran Fazal May 28, 2026 8:08 AM
The payments were reportedly routed through four local vendors as part of road safety campaigns, but were internally treated as “differential interest” linked to MSRDC deposits with the bank
e4m Staff May 27, 2026 8:31 PM
According to a report by The Indian Express, the payment was allegedly meant to compensate MSRDC with “differential interest” on its deposits
e4m Staff May 27, 2026 7:32 PM
As part of the rollout, the company reportedly aims to launch as many as 10 outlets during the current financial year across Delhi and Mumbai
e4m Staff May 27, 2026 5:32 PM
The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives from Google, Meta, X and Amazon
e4m Staff May 27, 2026 4:51 PM
The court rejected the argument advanced by gaming companies that games of skill automatically fall outside the legislative competence of states
Imran Fazal May 27, 2026 4:12 PM
At the PR & Corp Comm Women Achievers Summit 2025, industry leaders explored how India’s policy ecosystem is rapidly evolving, balancing economic growth, sustainability, and inclusivity
e4m Staff May 27, 2026 4:10 PM
Court held that even where games involve substantial skill, once participation is conditioned upon staking money on uncertain future outcomes, the transaction acquires the character of betting
Imran Fazal May 27, 2026 3:56 PM
The reformatting will infuse freshness in the content and attract younger audiences, the channel said
e4m Staff May 27, 2026 3:19 PM
Randhir Singh was India's first shooting gold medallist in the Asian Games
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
At the 6the edition of e4m PR & Corp Comm Women Achievers Summit, Naina Lal Kidwai delivered a powerful address on leadership, communication, AI-led disruption, and the evolving role of women leaders
e4m Staff May 27, 2026 12:18 PM
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
IMPACT has learnt that Sabikhi joins Leo from Famous Innovations, bringing close to two decades of experience across agencies including JWT, Cheil, Lintas & MediaMonks
Neeta Nair May 27, 2026 10:06 AM
As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong
Anuja Jain May 27, 2026 9:47 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
Under the mandate, Havas Media India will lead integrated media strategy, planning and buying for Matrimony.com across online and offline platforms
e4m Staff May 27, 2026 9:20 AM
The broadcaster has also rolled out a redesigned corporate website with a new interface and a more prominent Sony Pictures-led visual identity
e4m Staff May 27, 2026 9:18 AM
The framework effectively shifts a significant part of user acquisition responsibility onto creators and production houses rather than relying solely on platform-led promotion
e4m Staff May 27, 2026 8:59 AM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Preeti Lobana of Google, Priyanka Salot of The Sleep Company; Hephzibah Pathak of WPP Creative; Harman Dhillon of Unilever and Influencer Kusha Kapila are amongst the top 5
e4m Staff May 26, 2026 10:26 PM
The company’s consolidated operating revenue fell 25.8% year-on-year to Rs 1,162.6 crore from Rs 1,567.6 crore a year earlier
e4m Staff May 26, 2026 7:37 PM
The network bagged 72 metals including 21 gold metals, 27 silver and 24 bronze metals across categories
The brand won 3 gold metals, 3 silver and 3 bronze metals across categories for its outstanding work
The agency bagged 33 metals in total including 8 gold metals, 14 silver and 11 bronze metals across categories
While WPP Media was named ‘Network of the Year’, Wavemaker won ‘Agency of the Year’ title & IKEA bagged ‘Brand of the Year’ honour
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
In a LinkedIn post, Founder & CEO Prasad Shejale shared that LS Digital’s growth has been driven by a willingness to adapt before change became mainstream
e4m Staff May 26, 2026 4:02 PM
Mukesh Mundra joins upGrad from JioStar, where he served as Head of Finance
e4m Staff May 26, 2026 3:02 PM
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
Gupta brings over 18 years of experience across operations, private equity and management consulting
e4m Staff May 26, 2026 2:41 PM
Before joining Fixderma, Chirag Jagwani worked with Agile Ventures Pvt Ltd, Robobull Technologies Pvt. Ltd, Printvenue, among others
e4m Staff May 26, 2026 2:31 PM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
The awards aim to recognise outstanding work in performance-driven campaigns, innovation in digital marketing and business impact across categories
e4m Desk May 26, 2026 11:56 AM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Mihir Ranjan served as the Managing Editor at the Hindi news network
e4m Staff May 26, 2026 10:45 AM
