IMA 2025: Pernod Ricard India named 'Marketing Team of the Year'

The 12th edition of the Indian Marketing Awards (IMA) was held at a star-studded awards ceremony in Mumbai on Wednesday, February 11. The spectacular awards night brought together industry leaders and experts from the digital, media and advertising world to celebrate marketing brilliance and the best works in marketing. The big award of the night in the Excellence category was bagged by Pernod Ricard India and Saugata Gupta, Managing Director & Chief Executive Officer, Marico. While Pernod Ricard India bagged the ‘Marketing Team of the Year’ honour, Saugata Gupta was conferred with the Lifetime Achievement Award honour.

Among the key brands that won the most metals were UltraTech Cement, HSBC, Tata Consumer Products and Titan (Watches) while the agencies that took home the maximum number of metals at IMA were Wavemaker, Starcom India, VML, PHD India, Zenith and Mindshare.

Coming to the metal tally, among the top brands, Pernod Ricard India took home total 11 metals including 3 golds, 7 silver and 1 bronze metals across categories, UltraTech Cement took home 8 metals including 4 golds, 2 silver and 2 bronze metals in various categories, HSBC won 10 metals with 2 golds, 2 silvers and 6 bronze metals, Tata Consumer Products took home 6 metals with 5 golds and 1 silver metal while Titan (Watches) won 7 metals including 2 golds, 4 silver and 1 bronze metal across categories.

Among the top winning agencies were Wavemaker with 17 metals including 5 golds, 9 silver and 3 bronze metals, Starcom India won 12 metals in total with 3 golds, 6 silver and 3 bronze metals across categories, VML took home 8 metals including 2 golds, 1 silver and 5 bronze metals. While PHD India won 10 metals, 2 golds, 3 silver and 5 bronze metals, Zenith bagged 8 metals with 4 golds, 3 silvers and 1 bronze metal and Mindshare won 8 metals including 3 golds, 3 silvers and 2 bronze metals across categories for setting a new benchmark for exceptional marketing achievements in India.

The Indian Marketing Awards continues to spotlight excellence in creativity, strategy and marketing innovation. Over the years, the platform has emerged as a key industry benchmark, acknowledging impactful campaigns, disruptive ideas and measurable business outcomes across sectors. The star-studded event was a gathering of industry luminaries to celebrate creativity and marketing brilliance and recognise groundbreaking work and the creative minds behind the outstanding work.

IMA recognised the best works under 4 main categories, which were further divided into 38 sub-categories. This year, the IMA 2025 jury was chaired by Sanjiv Puri, Chairman & Managing Director, ITC Limited while the Co-jury Chair was Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media. The other jury members included industry leaders and experts from the advertising, marketing and media world.

Here’s the complete winner list of IMA 2025: